Business Mastermind PodcastSelling On Amazon - Michael Begg On How You Can Optimise Your Listing For Prime Day, and How To Get The Best From Your Ad Spend
Gavin’s guest this time is Michael Begg, a specialist in working with business owners in the eCommerce space. Michael discusses the best ways in which you can optimise your Amazon Prime Day listing, and take advantage of the benefits that eCommerce sales such as this can bring.
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KEY TAKEAWAYS
- Many see eCommerce sales as a quick way to make money, but Amazon provides an engaging, empowering platform for businesses to grow their brands.
- Using foreign manufacturers for goods is wise as costs can be lower, but an eye must always be kept upon quality and rising shipping costs. Sometimes the trade-offs are not worth it.
- This year, sales are set to hit one after the other, so keeping inventory high is essential for those looking to take full advantage of shopping trends.
- Protect brand loyalty by implementing manual campaigns, examining search terms and including the top hits in any sponsored products campaign and sponsored brand campaign.
BEST MOMENTS
‘It’s a lot of investment and you really need to be building something more than a one-off project’
’There’s a lot of interesting categories that people wouldn’t have expected to take off like they did’
‘Having enough inventory and marketing consistently is going to give you a huge opportunity to make a lot of sales’
‘You want to make sure your top sellers are showing up on all your product listing pages'
VALUABLE RESOURCES
The Business Mastermind Podcast
AMZ Advisers - https://amzadvisers.com/author/amzadvisers/
Michael Begg LinkedIn - https://www.linkedin.com/in/mbegg/
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
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