Business Mastermind PodcastRoland Frasier on Mastering Trends and Using Them To Your Advantage
It’s a return engagement for investor, mentor and business expert Roland Frasier, who joins Gavin this week to discuss the best ways in which you can identify trends in the marketplace, and tie your business to their tailwinds in order to achieve maximum exposure and growth.
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KEY TAKEAWAYS
- Marketing is developing in terms of personalisation. The “spray and pray” mentality, which saw marketers putting ads out ad nauseum, has been replaced by highly targeted, personalised advertising that has a much higher success rate.
- The evolution and streamlining of the customer checkout experience, is another area that has seen drastic improvement. The archaic experience of paying online is being refined and mastered, and in many cases can affect whether or not a customer sees their purchase through to the end.
- Companies like Drift are developing highly advanced chatbots, which if done well, learn from the customer’s responses and communicate in such a way that the customer feels as though they are dealing with a human.
- Technological advances are fleeting. They should be used effectively. Adapting to new improvements that draw in customers and expedite the process will succeed.
- As a small company, if you can afford to hire an agency who can develop on your behalf, then take advantage of that, as their knowledge base will be vastly superior to your own.
- Solo-preneurs and smaller companies often innovate faster than smaller companies, because they are getting instant feedback from customers. Larger firms are so often constrained by the processes needed to react.
BEST MOMENTS
’Trends are tailwinds’
‘How do you tie your business into that?’
‘Customers don’t want to be talked at. They want to be communicated with’
‘Your growth is really dependant on an evolution of the product’
‘You’re getting the benefit of the incremental knowledge’
’Those roles should not be siloed out’
‘You look to create the things you need to be informed about'
VALUABLE RESOURCES
The Business Mastermind Podcast
Roland Frasier LinkedIn - https://www.linkedin.com/in/rolandfrasier/
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
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