It’s a return engagement for investor, mentor and business expert Roland Frasier, who joins Gavin this week to discuss the best ways in which you can identify trends in the marketplace, and tie your business to their tailwinds in order to achieve maximum exposure and growth. 

 

Sign Up Here: https://bit.ly/biz-pod

 

KEY TAKEAWAYS 
Marketing is developing in terms of personalisation. The “spray and pray” mentality, which saw marketers putting ads out ad nauseum, has been replaced by highly targeted, personalised advertising that has a much higher success rate.  
The evolution and streamlining of the customer checkout experience, is another area that has seen drastic improvement. The archaic experience of paying online is being refined and mastered, and in many cases can affect whether or not a customer sees their purchase through to the end.  
Companies like Drift are developing highly advanced chatbots, which if done well, learn from the customer’s responses and communicate in such a way that the customer feels as though they are dealing with a human.  
Technological advances are fleeting. They should be used effectively. Adapting to new improvements that draw in customers and expedite the process will succeed.  
As a small company, if you can afford to hire an agency who can develop on your behalf, then take advantage of that, as their knowledge base will be vastly superior to your own.  
Solo-preneurs and smaller companies often innovate faster than smaller companies, because they are getting instant feedback from customers. Larger firms are so often constrained by the processes needed to react. 

BEST MOMENTS 

’Trends are tailwinds’  

‘How do you tie your business into that?’  

‘Customers don’t want to be talked at. They want to be communicated with’  

‘Your growth is really dependant on an evolution of the product’  

‘You’re getting the benefit of the incremental knowledge’  

’Those roles should not be siloed out’  

‘You look to create the things you need to be informed about'  

VALUABLE RESOURCES 

 

The Business Mastermind Podcast  

https://www.rolandfrasier.com 

Roland Frasier LinkedIn - https://www.linkedin.com/in/rolandfrasier/  

 

ABOUT THE HOST 

 

Gavin Preston 

 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and 

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. 

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline 

Managers. He is an expert in Business Growth Strategies, Peak Performance 

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership 

Development, Team Development & Motivation, Leading Change, Stakeholder 

Management, Personal Effectiveness and Behavioural Change. 

  

CONTACT METHOD 

Gavin Preston Website 

Gavin Preston LinkedIn 

Gavin Preston YouTube 

Gavin Preston Facebook 

Gavin Preston Twitter 

  

It&rsquo;s a return engagement for investor, mentor and business expert Roland Frasier, who joins Gavin this week to discuss the best ways in which you can identify trends in the marketplace, and tie your business to their tailwinds in order to achieve maximum exposure and growth.&nbsp;
&nbsp;
<hr>
Sign Up Here: <a href="https://bit.ly/biz-pod">https://bit.ly/biz-pod</a>
<hr>
&nbsp;
KEY TAKEAWAYS&nbsp;
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Marketing is developing in terms of personalisation. The &ldquo;spray and pray&rdquo; mentality, which saw marketers putting ads out ad nauseum, has been replaced by highly targeted, personalised advertising that has a much higher success rate.&nbsp;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">The evolution and streamlining of the customer checkout experience, is another area that has seen drastic improvement. The archaic experience of paying online is being refined and mastered, and in many cases can affect whether or not a customer sees their purchase through to the end.&nbsp;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Companies like Drift are developing highly advanced chatbots, which if done well, learn from the customer&rsquo;s responses and communicate in such a way that the customer feels as though&nbsp;they are dealing with a human.&nbsp;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">Technological advances are fleeting. They should be used effectively. Adapting to new improvements that draw in customers and expedite the process will succeed.&nbsp;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1">As a small company, if you can afford to hire an agency who can develop on your behalf, then take advantage of that, as their knowledge base will be vastly superior to your own.&nbsp;&nbsp;</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Solo-preneurs&nbsp;and smaller companies often innovate faster than smaller companies, because they are getting instant feedback from customers. Larger firms are so often constrained by the processes needed to react.&nbsp;</li>
</ul>
BEST MOMENTS&nbsp;
&rsquo;Trends are tailwinds&rsquo;&nbsp;&nbsp;
&lsquo;How do you tie your business into that?&rsquo;&nbsp;&nbsp;
&lsquo;Customers don&rsquo;t want to be talked at. They want to be communicated with&rsquo;&nbsp;&nbsp;
&lsquo;Your growth is really dependant on an evolution of the product&rsquo;&nbsp;&nbsp;
&lsquo;You&rsquo;re getting the benefit of the incremental knowledge&rsquo;&nbsp;&nbsp;
&rsquo;Those roles should not be siloed out&rsquo;&nbsp;&nbsp;
&lsquo;You look to create the things you need to be informed about'&nbsp;&nbsp;
VALUABLE RESOURCES&nbsp;
&nbsp;
<a href="https://podcasts.apple.com/us/podcast/business-mastermind-podcast/id1462414516">The Business Mastermind Podcast</a> &nbsp;
<a href="https://www.rolandfrasier.com/">https://www.rolandfrasier.com</a>&nbsp;
Roland Frasier LinkedIn - <a href="https://www.linkedin.com/in/rolandfrasier/">https://www.linkedin.com/in/rolandfrasier/</a>&nbsp;&nbsp;
&nbsp;
ABOUT THE HOST&nbsp;
&nbsp;
Gavin Preston&nbsp;
&nbsp;
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and&nbsp;
high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.&nbsp;
Gavin&rsquo;s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between &pound;250,000 and &pound;30 million revenue and with multi-national organisations at all levels from Board to frontline&nbsp;
Managers. He is an expert in Business Growth Strategies, Peak Performance&nbsp;
Mindset, Persuasion &amp; Engagement, Marketing, Productivity, Leadership&nbsp;
Development, Team Development &amp; Motivation, Leading Change, Stakeholder&nbsp;
Management, Personal Effectiveness and Behavioural Change.&nbsp;
 &nbsp;
CONTACT METHOD&nbsp;
<a href="https://www.gavinpreston.com/">Gavin Preston Website</a>&nbsp;
<a href="http://linkedin.com/in/gavinpreston/">Gavin Preston LinkedIn</a>&nbsp;
<a href="https://www.youtube.com/user/gavinpreston1">Gavin Preston YouTube</a>&nbsp;
<a href="https://www.facebook.com/GavinPrestonGrowthStrategies/">Gavin Preston Facebook</a>&nbsp;
<a href="https://twitter.com/gavinpreston?lang=en">Gavin Preston Twitter</a>&nbsp;
 &nbsp;

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses.  

If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. 

It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset.  

Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks.  

There is richness in the variety of the guest’s expertise, sector and their own story.  These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors.  Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

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