Instagram isn’t perhaps the natural place to grow the reputation and reach of an accountancy business, but Gavin’s guest today, Rachel Martin, did just that through creative thinking and innovative strategies. 

In this episode, Rachel talks about using Instagram to grow your brand and company, as well as the importance of female visibility in business, and the impact of the global pandemic has had upon operations.

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KEY TAKEAWAYS

• One in three entrepreneurs are female, and in the last twelve months, females made up 60% of the newly self-employed category. Female small business owners are now at 40%.
• Only 7% of private equity and capital is invested in female-led businesses. The reasons for this bias are generally down to incorrect assumptions made about female-led businesses and fewer women in positions of seniority.
• Impostor syndrome is one of the main factors holding entrepreneurs back. By talking openly about these fears, and identifying achievements in a more positive way, we can move through this feeling of self-doubt.
• Social platforms are designed to encourage dopamine hits when someone interacts with us. As business owners, we can stop ourselves falling down the rabbit hole of social media by using services to schedule posts, and restricting use to certain parts of the day.

BEST MOMENTS

‘We are stepping away from the stereotype of an accountant being a stale, pale male’

‘We empower the women to thrive and not just survive’

‘I don’t speak “accountant” - I only speak English!’

’There’s an undoubtable opportunity for innovation, creativity and growth'

VALUABLE RESOURCES

The Business Mastermind Podcast 

Rachel Martin Instagram - www.instagram.com/accountant_she

rachel@accountantshe.com

Accountant She - www.accountantshe.com

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

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