Instagram isn’t perhaps the natural place to grow the reputation and reach of an accountancy business, but Gavin’s guest today, Rachel Martin, did just that through creative thinking and innovative strategies. 

In this episode, Rachel talks about using Instagram to grow your brand and company, as well as the importance of female visibility in business, and the impact of the global pandemic has had upon operations.

Sign Up Here: https://bit.ly/biz-pod

 

KEY TAKEAWAYS
One in three entrepreneurs are female, and in the last twelve months, females made up 60% of the newly self-employed category. Female small business owners are now at 40%.
Only 7% of private equity and capital is invested in female-led businesses. The reasons for this bias are generally down to incorrect assumptions made about female-led businesses and fewer women in positions of seniority.
Impostor syndrome is one of the main factors holding entrepreneurs back. By talking openly about these fears, and identifying achievements in a more positive way, we can move through this feeling of self-doubt.
Social platforms are designed to encourage dopamine hits when someone interacts with us. As business owners, we can stop ourselves falling down the rabbit hole of social media by using services to schedule posts, and restricting use to certain parts of the day.

BEST MOMENTS

‘We are stepping away from the stereotype of an accountant being a stale, pale male’ 

‘We empower the women to thrive and not just survive’ 

‘I don’t speak “accountant” - I only speak English!’ 

’There’s an undoubtable opportunity for innovation, creativity and growth' 

VALUABLE RESOURCES

 

The Business Mastermind Podcast 

Rachel Martin Instagram - www.instagram.com/accountant_she

rachel@accountantshe.com

Accountant She - www.accountantshe.com

ABOUT THE HOST

 

Gavin Preston

 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

 

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

 

CONTACT METHOD

 

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Instagram isn&rsquo;t perhaps the natural place to grow the reputation and reach of an accountancy business, but Gavin&rsquo;s guest today, Rachel Martin, did just that through creative thinking and innovative strategies.&nbsp;
In this episode, Rachel talks about using Instagram to grow your brand and company, as well as the importance of female visibility in business, and the impact of the global pandemic has had upon operations.
<hr>
Sign Up Here: <a href="https://bit.ly/biz-pod">https://bit.ly/biz-pod</a>
<hr>
&nbsp;
KEY TAKEAWAYS
<ul>
<li>One in three entrepreneurs are female, and in the last twelve months, females made up 60% of the newly self-employed category. Female small business owners are now at 40%.</li>
<li>Only 7% of private equity and capital is invested in female-led businesses. The reasons for this bias are generally down to incorrect assumptions made about female-led businesses and fewer women in positions of seniority.</li>
<li>Impostor syndrome is one of the main factors holding entrepreneurs back. By talking openly about these fears, and identifying achievements in a more positive way, we can move through this feeling of self-doubt.</li>
<li>Social platforms are designed to encourage dopamine hits when someone interacts with us. As business owners, we can stop ourselves falling down the rabbit hole of social media by using services to schedule posts, and restricting use to certain parts of the day.</li>
</ul>
BEST MOMENTS
&lsquo;We are stepping away from the stereotype of an accountant being a stale, pale male&rsquo; 
&lsquo;We empower the women to thrive and not just survive&rsquo; 
&lsquo;I don&rsquo;t speak &ldquo;accountant&rdquo; - I only speak English!&rsquo; 
&rsquo;There&rsquo;s an undoubtable opportunity for innovation, creativity and growth' 
VALUABLE RESOURCES
&nbsp;
<a href="https://podcasts.apple.com/us/podcast/business-mastermind-podcast/id1462414516">The Business Mastermind Podcast</a>&nbsp;
Rachel Martin Instagram - <a href="http://www.instagram.com/accountant_she">www.instagram.com/accountant_she</a>
rachel@accountantshe.com
Accountant She - <a href="http://www.accountantshe.com/">www.accountantshe.com</a>
ABOUT THE HOST
&nbsp;
Gavin Preston
&nbsp;
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach.&nbsp; He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
&nbsp;
Gavin&rsquo;s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between &pound;250,000 and &pound;30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion &amp; Engagement, Marketing, Productivity, Leadership
Development, Team Development &amp; Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
&nbsp;
CONTACT METHOD
&nbsp;
<a href="https://www.gavinpreston.com/">Gavin Preston Website</a>
<a href="http://linkedin.com/in/gavinpreston/">Gavin Preston LinkedIn</a>
<a href="https://www.youtube.com/user/gavinpreston1">Gavin Preston YouTube</a>
<a href="https://www.facebook.com/GavinPrestonGrowthStrategies/">Gavin Preston Facebook</a>
<a href="https://twitter.com/gavinpreston?lang=en">Gavin Preston Twitter</a>

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses.  

If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. 

It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset.  

Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks.  

There is richness in the variety of the guest’s expertise, sector and their own story.  These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors.  Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

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