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Buy Build and Sell - Rob Jones On Increasing The Valuation Of Your Business Upon Sale

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This week Gavin talks to Rob Jones, a multiple CFO and founder of RJF Business Services, about the things you can do in order to increase the valuation multiple of your business upon sale.

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  • There is an innate value in quality, and clients remember the value we offer. When dealing with anyone with whom you hope to build a fruitful relationship, add value now to reap the benefits later.
  • The areas in which to examine when looking to buy a business are the financials and fiscal management elements. Some owners do not seem to think this important enough to take care of properly.
  • When selling a business, remember that you are not selling a set of figures. You're selling the potential of a business.
  • Seller confidence is gained through honest forecasting without too wild a variance in the actual figures. Those who project honestly, and meet those forecasts, are far more attractive to investors


'If you get these things right in your business, you can be looking at an increased valuation'

'It's a long term project - it's about being along on their journey'

'If you just take a profit figure as a multiple then you're going to get a low valuation'

'You're trying to sell the potential of a business'


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Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.


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