Prediction Markets: The Wild History of Betting on Taylor Swift and Popes

 

A live mash-up between Business History and Bloomberg's Everybody's Business.

On platforms like Kalshi and Polymarket you can bet on just about anything - from Taylor Swift's album sales to whether President Trump will say a certain word in a speech. Many people worry about these new prediction markets, but the concept is far older than some critics might think. 

We go back centuries to Papal conclaves; hear about how counting drinking toasts stood in for political polling; and learn how the US government tried using betting markets to predict terrorist attacks.   

 

Business History

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got… 

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