Sales success doesn’t happen by chance — it requires a structured approach. Entrepreneur. CEO and Co-Founder of Growth Forum David Festuca shares insights from his new book, ‘The B2B Sales Playbook’. David reveals the strategies that helped him build and sell multiple businesses. He breaks down the biggest mistakes companies make, the importance of a multichannel sales strategy, and why persistence is key in a world flooded with digital noise.
Business Essentials Daily is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333

"Shark" Dorry Kordahi on success as a founder. Plus: is digital marketing worth it?
16:45

Tracking the right marketing metrics, and conversations to change culture
27:13

The risks of not embracing AI. Plus, communication during growth
24:28