In today’s market, the difference between winning and losing a client can come down to just minutes.

In this week’s episode of Broker Bulletin, Alex Ventura, LMG Asset Finance’s head of marketing, sits down with Ace Shuster, Director of Asset Finance Avenue, to unpack the truth about lead generation, and why most brokers are blaming the wrong thing.

Ace reveals how he built a thriving asset finance business in just 12 months by mastering both digital and referral leads. From hitting the phones within 10 minutes of an enquiry to hosting small-business networking lunches, his approach proves it’s not just about where leads come from, it’s about what you do next.

You’ll learn:

• Why speed-to-contact and speed-to-submission can make or break a deal
• How to treat digital leads differently to referrals
• The follow-up cadence that actually converts
• Why consistency, not heroics, drives long-term growth

If you’ve ever thought your leads weren’t up to scratch, this episode will change the way you think.

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