Most brokers know social media matters. Very few actually make it work.

Diana Hemmad went from posting "dodgy" videos to building a community of almost 12,000 Instagram followers driving significant leads through her pipeline and simultaneously scaling her team from two to seven in a year.

In this episode, LMG's Natalie Viney sits down with Diana to unpack the strategies, mindset shifts, and daily habits that have fuelled her growth.

In this episode, you'll hear:
Why the referral partner model failed Diana and what she did instead
How to use authentic content to attract clients at scale
The “3 Ms” daily habit that sets Diana up to perform every single day

A refreshingly honest conversation about backing yourself, pivoting without shame, and building a business you actually love. 

Like this episode? Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

You can also connect with us on Instagram @lmg.broker and on LinkedIn. 

Show notes:

01:53 — Welcome and introduction: Natalie introduces Diana Hemmad 02:10 — What is a "mortgage architect"? Diana explains her positioning philosophy 03:07 — Diana's origin story: leaving the bank during COVID and starting fresh 05:22 — Business structure: from a team of two to seven in under 12 months 09:05 — The lead generation mix: referrals vs. social media 18:26 — Why the referral partner model didn't work — and the social media pivot that did 20:12 — 200% growth, the J curve, and the mindset shift behind it all 26:41 — What's next: plans to 5x the business in 12 months 30:26 — Diana's 1% daily habit: the 3 M's (mindset, mindfulness, movement)

Most brokers know social media matters. Very few actually make it work.
Diana Hemmad went from posting "dodgy" videos to building a community of almost 12,000 Instagram followers driving significant leads through her pipeline and simultaneously scaling her team from two to seven in a year.
In this episode, LMG's Natalie Viney sits down with Diana to unpack the strategies, mindset shifts, and daily habits that have fuelled her growth.
In this episode, you'll hear:
<ol>
<li dir="ltr">Why the referral partner model failed Diana and what she did instead</li>
<li dir="ltr">How to use authentic content to attract clients at scale</li>
<li dir="ltr">The &ldquo;3 Ms&rdquo; daily habit that sets Diana up to perform every single day</li>
</ol>
A refreshingly honest conversation about backing yourself, pivoting without shame, and building a business you actually love.&nbsp;
Like this episode? Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
You can also connect with us on Instagram @lmg.broker and on LinkedIn.&nbsp;
Show notes:
01:53 &mdash; Welcome and introduction: Natalie introduces Diana Hemmad 02:10 &mdash; What is a "mortgage architect"? Diana explains her positioning philosophy 03:07 &mdash; Diana's origin story: leaving the bank during COVID and starting fresh 05:22 &mdash; Business structure: from a team of two to seven in under 12 months 09:05 &mdash; The lead generation mix: referrals vs. social media 18:26 &mdash; Why the referral partner model didn't work &mdash; and the social media pivot that did 20:12 &mdash; 200% growth, the J curve, and the mindset shift behind it all 26:41 &mdash; What's next: plans to 5x the business in 12 months 30:26 &mdash; Diana's 1% daily habit: the 3 M's (mindset, mindfulness, movement)

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia’s broking industry. It’s all about keeping you ahead of the game in a market that’s always on the move.

Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.

Whether you’re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.

So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia&rsquo;s broking industry. It&rsquo;s all about keeping you ahead of the game in a market that&rsquo;s always on the move.
Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.
Whether you&rsquo;re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.
So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin

Diana quit her banking job in COVID, started a brokerage and grew it 200% in 12 months. Here's how.

Most brokers are running hard. But running hard without a clear strategy isn't growth… It's drift.

Michael Karpathakis, Loan Market's National Head of Business Performance, joins Denya Dean to share the simple system behind some of the country’s best performing broker businesses. 

In this episode, you'll hear:
Why "drift" is the silent killer of broker businesses
The 90-day check-in rhythm that keeps high-performers on track all year
Three quick wins you can act on today
How to reverse-engineer your KPIs 

A practical, no-fluff conversation for brokers who are ready to stop working in their business and start leading it.

Connect with us on Instagram @lmg.broker and on LinkedIn. [URL]

Show notes:

0:00 -- Introduction and welcome

1:04 -- What strategy actually means for a broker business

2:11 -- The real cost of not having a plan (and why even good businesses skip this)

3:03 -- Why simple beats sophisticated: the one-page strategy framework

4:16 -- When to set your plan and how often to review it

6:33 -- Visual accountability: making strategy visible for your team

9:18 -- The three traps brokers fall into when setting strategy

10:20 -- Three quick wins you can act on today

12:02 -- The power of buddying up and presenting your plan to peers

13:21 -- The mindset brokers need to make 2026 a genuine sprint year

Most brokers are running hard. But running hard without a clear strategy isn't growth&hellip; It's drift.
Michael Karpathakis, Loan Market's National Head of Business Performance, joins Denya Dean to share the simple system behind some of the country&rsquo;s best performing broker businesses.&nbsp;
In this episode, you'll hear:
<ol>
<li>Why "drift" is the silent killer of broker businesses</li>
<li>The 90-day check-in rhythm that keeps high-performers on track all year</li>
<li>Three quick wins you can act on today</li>
<li>How to reverse-engineer your KPIs&nbsp;</li>
</ol>
A practical, no-fluff conversation for brokers who are ready to stop working in their business and start leading it.
Connect with us on Instagram @lmg.broker and on LinkedIn. <a href="https://www.linkedin.com/company/lmg-au/?viewAsMember=true">[URL]</a>
Show notes:
0:00 -- Introduction and welcome
1:04 -- What strategy actually means for a broker business
2:11 -- The real cost of not having a plan (and why even good businesses skip this)
3:03 -- Why simple beats sophisticated: the one-page strategy framework
4:16 -- When to set your plan and how often to review it
6:33 -- Visual accountability: making strategy visible for your team
9:18 -- The three traps brokers fall into when setting strategy
10:20 -- Three quick wins you can act on today
12:02 -- The power of buddying up and presenting your plan to peers
13:21 -- The mindset brokers need to make 2026 a genuine sprint year

What separates brokers who scale from those who stall

Andy Andrews didn't inherit a trail book. He left accounting because it bored him, spent five years learning his craft as a broker, took a leap of faith, and built Capital One Financial Services into a full-service, deliberately diversified brokerage in Walkerville, South Australia.

The morning after winning Young Business Owner of the Year at the LMG Awards, he sat down with Erin Manhood for a genuinely candid conversation about what it took to build one of SA's fastest-growing brokerages.

In this episode, you'll hear:


The tipping point that tells you it's time to make your first hire


Why referrals and relationships outperform digital strategy for building a resilient book


How Andy runs a full-service brokerage across residential, commercial, SMSF and private lending

It’s an honest conversation about growth, boundaries and what it really means to back yourself.

Like this episode? Leave a review. Don't miss an episode: subscribe to Broker Bulletin on your favourite streaming service.

Connect with us on Instagram @lmg.broker and on LinkedIn. Want to know more about LMG? Click here: lmg.broker/

Show notes:

00:27 Andy reflects on winning Young Business Owner of the Year at the LMG Awards

01:46 Inside Capital One Financial Services: Walkerville office, team of six, and the expansion next door

02:55 The intentional strategy behind full-service diversification: residential, commercial, SMSF and asset lending

05:00 Accounting to broking: why relationships beat numbers every time

07:30 The tipping point for your first hire, and why Andy wishes he'd done it sooner

10:00 Building a referral-led business: how mums, dads, brothers and sisters become clients

12:00 What success really looks like: growing client property portfolios, not just writing loans

14:00 Two pieces of advice for young brokers thinking about going out on their own

Andy Andrews didn't inherit a trail book. He left accounting because it bored him, spent five years learning his craft as a broker, took a leap of faith, and built Capital One Financial Services into a full-service, deliberately diversified brokerage in Walkerville, South Australia.
The morning after winning Young Business Owner of the Year at the LMG Awards, he sat down with Erin Manhood for a genuinely candid conversation about what it took to build one of SA's fastest-growing brokerages.
In this episode, you'll hear:
<ul>
<li dir="ltr">
The tipping point that tells you it's time to make your first hire
</li>
<li dir="ltr">
Why referrals and relationships outperform digital strategy for building a resilient book
</li>
<li dir="ltr">
How Andy runs a full-service brokerage across residential, commercial, SMSF and private lending
</li>
</ul>
It&rsquo;s an honest conversation about growth, boundaries and what it really means to back yourself.
Like this episode? Leave a review. Don't miss an episode: subscribe to Broker Bulletin on your favourite streaming service.
Connect with us on Instagram @lmg.broker and on LinkedIn. Want to know more about LMG? Click here: lmg.broker/
Show notes:
00:27 Andy reflects on winning Young Business Owner of the Year at the LMG Awards
01:46 Inside Capital One Financial Services: Walkerville office, team of six, and the expansion next door
02:55 The intentional strategy behind full-service diversification: residential, commercial, SMSF and asset lending
05:00 Accounting to broking: why relationships beat numbers every time
07:30 The tipping point for your first hire, and why Andy wishes he'd done it sooner
10:00 Building a referral-led business: how mums, dads, brothers and sisters become clients
12:00 What success really looks like: growing client property portfolios, not just writing loans
14:00 Two pieces of advice for young brokers thinking about going out on their own

What nobody tells you about building a brokerage from scratch.

He started alone in 2019. Now he's building the next generation of brokers from his own office.Rob Flynn launched Vorteil Financial Group the hard way. The Royal Commission had just wrapped. COVID was around the corner. And he was doing it solo in Perth.

Six years on, he runs a lean, values-led brokerage with his wife Kat as business partner, a structured university internship programme (the only one of its kind in WA), and a client base built almost entirely on trust and referrals.

In this episode, LMG's Simon Munkelt sits down with Rob at the LMG Growth Summit in Melbourne for one of the most honest conversations we've had on Broker Bulletin. No spin. No silver bullets. Just the real stuff.

In this episode, you'll hear:


Why diversifying into SMSF and commercial was the best business decision Rob made — and why he waited way too long


How hiring on attitude (not just skill) led to WA's first finance internship programme — and three new staff members


The one daily habit that changed Rob's growth trajectory: blocking an hour every morning to pick up the phone

A grounded, practical conversation for brokers at any stage — whether you're just starting out or wondering what the next phase of growth actually looks like.

Like this episode? Leave a review. Don't miss an episode: subscribe to Broker Bulletin on your favourite streaming service.

Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.

Connect with us on Instagram @lmg.broker and on LinkedIn. Want to know more about LMG? 

Show Notes:

00:27 — Rob Flynn introduced: founder of Forteal Financial Group, live at LMG Growth Summit Melbourne 00:56 — Navigating the Royal Commission, COVID and a WA market on its own cycle 02:33 — The decision to get an office early and signal intention from day one 03:30 — Bringing Kat into the business and learning to let go of control 05:00 — Why diversifying into SMSF and commercial was the biggest game-changer 11:30 — How the internship programme started — and why Rob now hosts six interns a year 20:43 — Systems, AI and how Rob thinks about scaling without compromising quality 25:00 — The trusted advisor model: being the person clients call with problems, not just loans 26:41 — Six-monthly reviews and why getting back on the phone changed everything 33:36 — Rob's 1% tip: block an hour every morning and just pick up the phone 35:00 — Final advice: build the right support network before you need it

He started alone in 2019. Now he's building the next generation of brokers from his own office.Rob Flynn launched Vorteil Financial Group the hard way. The Royal Commission had just wrapped. COVID was around the corner. And he was doing it solo in Perth.
Six years on, he runs a lean, values-led brokerage with his wife Kat as business partner, a structured university internship programme (the only one of its kind in WA), and a client base built almost entirely on trust and referrals.
In this episode, LMG's Simon Munkelt sits down with Rob at the LMG Growth Summit in Melbourne for one of the most honest conversations we've had on Broker Bulletin. No spin. No silver bullets. Just the real stuff.
In this episode, you'll hear:
<ul>
<li dir="ltr">
Why diversifying into SMSF and commercial was the best business decision Rob made &mdash; and why he waited way too long
</li>
<li dir="ltr">
How hiring on attitude (not just skill) led to WA's first finance internship programme &mdash; and three new staff members
</li>
<li dir="ltr">
The one daily habit that changed Rob's growth trajectory: blocking an hour every morning to pick up the phone
</li>
</ul>
A grounded, practical conversation for brokers at any stage &mdash; whether you're just starting out or wondering what the next phase of growth actually looks like.
Like this episode? Leave a review. Don't miss an episode: subscribe to Broker Bulletin on your favourite streaming service.
Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.
Connect with us on Instagram @lmg.broker and on LinkedIn. Want to know more about <a href="https://lmg.broker/">LMG</a>?&nbsp;
Show Notes:
00:27 &mdash; Rob Flynn introduced: founder of Forteal Financial Group, live at LMG Growth Summit Melbourne 00:56 &mdash; Navigating the Royal Commission, COVID and a WA market on its own cycle 02:33 &mdash; The decision to get an office early and signal intention from day one 03:30 &mdash; Bringing Kat into the business and learning to let go of control 05:00 &mdash; Why diversifying into SMSF and commercial was the biggest game-changer 11:30 &mdash; How the internship programme started &mdash; and why Rob now hosts six interns a year 20:43 &mdash; Systems, AI and how Rob thinks about scaling without compromising quality 25:00 &mdash; The trusted advisor model: being the person clients call with problems, not just loans 26:41 &mdash; Six-monthly reviews and why getting back on the phone changed everything 33:36 &mdash; Rob's 1% tip: block an hour every morning and just pick up the phone 35:00 &mdash; Final advice: build the right support network before you need it

Diana quit her banking job in COVID, started a brokerage and grew it 200% in 12 months. Here's how.

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