Most brokers shy away from complex scenarios. Sue Vuong has built her whole career on them.

A chartered accountant turned mortgage broker, Sue has built her Perth-based business on the clients others turn away: the self-employed, the complex, the ones who've already heard no.

In the latest Broker Bulletin, Loan Market Chief Marketing Officer Angela Tracey sits down with Sue to unpack the mindset, systems, and real-world wins behind a broker who's built her whole reputation on being the trusted advisor in the room.

What you’ll takeaway:
Why honesty when things go wrong is your most powerful trust-building tool
How a partnership took her pipeline to exponential growth
Why the lowest interest rate isn’t always the goal



Like this episode? Leave a review — it helps us reach more brokers who need to hear it. Don't miss an episode: subscribe to Broker Bulletin on your favourite streaming service.

Most brokers shy away from complex scenarios. Sue Vuong has built her whole career on them. A chartered accountant turned mortgage broker, Sue has built her Perth-based business on the clients others turn away: the self-employed, the complex, the ones who've already heard no. In the latest Broker Bulletin, Loan Market Chief Marketing Officer Angela Tracey sits down with Sue to unpack the mindset, systems, and real-world wins behind a broker who's built her whole reputation on being the trusted advisor in the room. What you&rsquo;ll takeaway:
<ul>
<li>Why honesty when things go wrong is your most powerful trust-building tool</li>
<li>How a partnership took her pipeline to exponential growth</li>
<li>Why the lowest interest rate isn&rsquo;t always the goal </li>
</ul>
Like this episode? Leave a review &mdash; it helps us reach more brokers who need to hear it. Don't miss an episode: subscribe to Broker Bulletin on your favourite streaming service.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia’s broking industry. It’s all about keeping you ahead of the game in a market that’s always on the move.

Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.

Whether you’re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.

So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia&rsquo;s broking industry. It&rsquo;s all about keeping you ahead of the game in a market that&rsquo;s always on the move.
Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.
Whether you&rsquo;re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.
So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin

Chartered Accountant-turned-trusted Broker: how Sue Vuong wins complex deals

Loan Market Ellenbrook swears by one rule that many brokers are too nervous to try.

In the latest Broker Bulletin, Loan Market CEO Sam White sits down with Tania and Brett Richardson from Loan Market Ellenbrook to deep dive into the business' continued success since its inception back in 2009.

With a team of 13, 484 Google reviews and a business that keeps growing through repeat clients and referrals, Tania and Brett share the behind-the-scenes of their busy WA brokerage.

What you'll take away:
How one simple rule can halve your appointment times
Where to focus your activity as the market tightens
Why more process can mean happier clients, not fewer

Like this episode?
Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.
You can also connect with us on Instagram @lmg.broker and on LinkedIn.
Want to know more about LMG? Click here.

Show notes
01:11 Starting out solo in 2009, when asset finance kept the lights on
 05:37 What changed when Tania joined the business
 06:57 How automated workflows led to 484 Google reviews
 08:51 From an upstairs office nobody could find to a corner shopfront
 14:28 What to do right now as the market tightens
 16:09 The rule: why they won’t book an appointment without documents
 18:35 Does process make broking less personal?
 23:08 Husband and wife in business: stay in your lane and leave work at the door 

Loan Market Ellenbrook swears by one rule that many brokers are too nervous to try.
In the latest Broker Bulletin, Loan Market CEO Sam White sits down with Tania and Brett Richardson from Loan Market Ellenbrook to deep dive into the business' continued success since its inception back in 2009. With a team of 13, 484 Google reviews and a business that keeps growing through repeat clients and referrals, Tania and Brett share the behind-the-scenes of their busy WA brokerage. What you'll take away:
<ul>
<li>How one simple rule can halve your appointment times</li>
<li>Where to focus your activity as the market tightens</li>
<li>Why more process can mean happier clients, not fewer</li>
</ul>
Like this episode? Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service. Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker. You can also connect with us on Instagram @lmg.broker and on LinkedIn. Want to know more about LMG? Click here. Show notes 01:11 Starting out solo in 2009, when asset finance kept the lights on &nbsp;05:37 What changed when Tania joined the business &nbsp;06:57 How automated workflows led to 484 Google reviews &nbsp;08:51 From an upstairs office nobody could find to a corner shopfront &nbsp;14:28 What to do right now as the market tightens &nbsp;16:09 The rule: why they won&rsquo;t book an appointment without documents &nbsp;18:35 Does process make broking less personal? &nbsp;23:08 Husband and wife in business: stay in your lane and leave work at the door&nbsp;

How this husband and wife built a brokerage of 13 with one simple rule

Jetstar taught her to stay calm under pressure. The car yards, a tough, male dominated industry, founded her love for finance. Today, Nicole Romero is the Asset Finance Specialist at Loan Market Launch, NSW’s first Loan Market Asset Finance only franchise.

In the latest Broker Bulletin, LMG’s Natalie Viney sits down with Nicole to unpack how that path shaped her approach, the AFX marketplace, and why now’s the time for brokers to diversify.

In this episode, you’ll hear:
Why diversifying into asset finance is about to matter more than ever
What the AFX marketplace means for brokers wanting to expand their offering
The simple daily habit that turns one off clients into lifetime ones

 Like this episode?
Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.
Want to know more about LMG? Click here: https://lmg.broker/about-lmg 

Show notes:
00:27 Nicole Romero joins Natalie Viney on Broker Bulletin
02:26 What an asset finance broker actually does
04:07 Inside the AFX marketplace
04:12 From Jetstar to car yards: Nicole’s career story
08:20 Market trends pushing more brokers toward asset finance
10:18 Where residential brokers can start diversifying
11:09 Advice for brokers starting out in asset finance
14:42 The 1% habit that creates lifetime clients

Jetstar taught her to stay calm under pressure. The car yards, a tough, male dominated industry, founded her love for finance. Today, Nicole Romero is the Asset Finance Specialist at Loan Market Launch, NSW&rsquo;s first Loan Market Asset Finance only franchise.
In the latest Broker Bulletin, LMG&rsquo;s Natalie Viney sits down with Nicole to unpack how that path shaped her approach, the AFX marketplace, and why now&rsquo;s the time for brokers to diversify.
In this episode, you&rsquo;ll hear:
<ul dir="ltr">
<li>Why diversifying into asset finance is about to matter more than ever</li>
<li>What the AFX marketplace means for brokers wanting to expand their offering</li>
<li>The simple daily habit that turns one off clients into lifetime ones</li>
</ul>
&nbsp;Like this episode? Leave a review! Don&rsquo;t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service. Got questions, ideas, or a guest suggestion? Drop us a line at&nbsp;<a href="mailto:podcast@lmg.broker">podcast@lmg.broker</a>.
You can also connect with us on Instagram @lmg.broker and on LinkedIn. Want to know more about LMG? Click here:&nbsp;<a href="https://lmg.broker/about-lmg" data-saferedirecturl="https://www.google.com/url?q=https://lmg.broker/about-lmg&amp;source=gmail&amp;ust=1791596144847000&amp;usg=AOvVaw3RIL1-7oZrcm0lUSsojjp6">https://lmg.broker/about-lmg</a>&nbsp;
Show notes: 00:27 Nicole Romero joins Natalie Viney on Broker Bulletin 02:26 What an asset finance broker actually does 04:07 Inside the AFX marketplace 04:12 From Jetstar to car yards: Nicole&rsquo;s career story 08:20 Market trends pushing more brokers toward asset finance 10:18 Where residential brokers can start diversifying 11:09 Advice for brokers starting out in asset finance 14:42 The 1% habit that creates lifetime clients

From Jetstar to car yards to NSW’s first Loan Market Asset Finance only franchise

Paper credit files. A pool shed for an office. Rebecca Justice built Benchmark Finance Group from nothing, and set one rule from day one: stick to what you're best at. In the latest Broker Bulletin, LMG's State Commercial Specialist, Todd Bateman, sits down with Benchmark Finance Group's Managing Director, Rebecca Justice to unpack why she has never diversified into home loans or asset finance, even as the rest of the industry leans into the write, develop, or refer model.

What you'll takeaway:


Why Rebecca has never diversified Benchmark beyond property and commercial finance


The $50 million deal that shows what can go wrong when brokers stray outside their lane


What Rebecca wishes she'd known about validation before going out on her own

Like this episode?

Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.

Want to know more about LMG? Click here.

Show notes:

00:38 Rebecca's recent feature in business news on the private credit market
01:44 How Rebecca got into finance, from wanting to be a lawyer to working at Domino's
07:02 The leap from 15 years at NAB into starting Benchmark Finance Group
08:21 Why Rebecca chose to specialise in property finance instead of becoming a generalist broker
09:34 The case for referring instead of diversifying into every type of lending
14:35 The real difference between writing credit as a banker and as a broker
18:42 From a pool shed office to a growing seven person team
24:08 The biggest lesson Rebecca has learned since becoming a business owner

Paper credit files. A pool shed for an office. Rebecca Justice built Benchmark Finance Group from nothing, and set one rule from day one: stick to what you're best at.&nbsp;In the latest Broker Bulletin, LMG's State Commercial Specialist, Todd Bateman, sits down with Benchmark Finance Group's Managing Director, Rebecca Justice to unpack why she has never diversified into home loans or asset finance, even as the rest of the industry leans into the write, develop, or refer model.
What you'll takeaway:
<ul>
<li dir="ltr">
Why Rebecca has never diversified Benchmark beyond property and commercial finance
</li>
<li dir="ltr">
The $50 million deal that shows what can go wrong when brokers stray outside their lane
</li>
<li dir="ltr">
What Rebecca wishes she'd known about validation before going out on her own
</li>
</ul>
Like this episode?
Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.
You can also connect with us on Instagram @lmg.broker and on LinkedIn.
Want to know more about LMG? Click&nbsp;<a href="http://lmg.broker/" data-saferedirecturl="https://www.google.com/url?q=http://lmg.broker/&amp;source=gmail&amp;ust=1789602116314000&amp;usg=AOvVaw0YAAH0HtfRULD6KpNjekCO">here.</a>
Show notes:
00:38 Rebecca's recent feature in business news on the private credit market 01:44 How Rebecca got into finance, from wanting to be a lawyer to working at Domino's 07:02 The leap from 15 years at NAB into starting Benchmark Finance Group 08:21 Why Rebecca chose to specialise in property finance instead of becoming a generalist broker 09:34 The case for referring instead of diversifying into every type of lending 14:35 The real difference between writing credit as a banker and as a broker 18:42 From a pool shed office to a growing seven person team 24:08 The biggest lesson Rebecca has learned since becoming a business owner

Chartered Accountant-turned-trusted Broker: how Sue Vuong wins complex deals

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