Black heels and tracked wheels.

Black heels and tracked wheels.

The Rural Women and Zed podcast hosted by Emma Higgins and Claire Williamson.

The Rural Women and Zed podcast hosted by Emma Higgins and Claire Williamson.

Today on the podcast, we have a yarn with Claire Edwards, co founder of the Torto Collective and an all round amazing gal.

Today on the podcast, we have a yarn with Claire Edwards, co founder of the Torto Collective and an all round amazing gal.

We discuss her journey from Golden Bay to Marlborough and Twater, from University, dive bars and Wellington and finding soul mates to starting a true sustainable catch to order Kaimwana business.

We discuss her journey from Golden Bay to Marlborough and Twater, from University, dive bars and Wellington and finding soul mates to starting a true sustainable catch to order Kaimwana business.

What strikes us about Claire is her really strong and uncompromising standards and values. We discuss her connection with the consumer, the importance of seasonal produce and doing it all with the longevity of the environment in mind.

What strikes us about Claire is her really strong and uncompromising standards and values. We discuss her connection with the consumer, the importance of seasonal produce and doing it all with the longevity of the environment in mind.

Plus we discussed some hot tips on how to just get that project done Cole.

Plus we discussed some hot tips on how to just get that project done Cole.

So hey, so this morning when we're chatting to you, Claire, you're obviously beaming in from martin Borough, but ordinarily you live in the beautiful Whited Upper. Do you want to give us a little bit of a backstory about how you came to being there, because from what I understand, that's not your natural habitat.

So hey, so this morning when we're chatting to you, Claire, you're obviously beaming in from martin Borough, but ordinarily you live in the beautiful Whited Upper. Do you want to give us a little bit of a backstory about how you came to being there, because from what I understand, that's not your natural habitat.

Yeah. No, yeah, So Twater is where we reside and originally I'm from the South Island, so born in Tacica, in happy and happy country, and grew up predominantly in Marlborough and of course ended up in a little thay, little royal town in MILANOI are called Tata because of love. Woman end up in some crazy places, I suppose.

Yeah. No, yeah, So Twater is where we reside and originally I'm from the South Island, so born in Tacica, in happy and happy country, and grew up predominantly in Marlborough and of course ended up in a little thay, little royal town in MILANOI are called Tata because of love. Woman end up in some crazy places, I suppose.

Yeah, tell us a little bit. Did you brought it up yourself? How did you find your man?

Yeah, tell us a little bit. Did you brought it up yourself? How did you find your man?

We met in the classy sways at a bar in Wellington many years ago at about four am. Solid, So yeah, solid, that's right. Yeah, awesome.

We met in the classy sways at a bar in Wellington many years ago at about four am. Solid, So yeah, solid, that's right. Yeah, awesome.

So so you met your man He is from Twitta as well, and that's how you ended up where you are now. Yeah.

So so you met your man He is from Twitta as well, and that's how you ended up where you are now. Yeah.

So Troy grew up Actually he was in a more rural and isolated community called white Rock or Naptike, which is a bay south of Twitter, which probably had I don't know, two families living there, no reception, no power, nothing like that. And his parents are fishermen of fishers, so they were first catching wet fish and then moved to crayfishing and yeah, and then when he was about five they moved to Taa and that was has since been his home and.

So Troy grew up Actually he was in a more rural and isolated community called white Rock or Naptike, which is a bay south of Twitter, which probably had I don't know, two families living there, no reception, no power, nothing like that. And his parents are fishermen of fishers, so they were first catching wet fish and then moved to crayfishing and yeah, and then when he was about five they moved to Taa and that was has since been his home and.

So clear, how did you come to live in twt with your lovely man Troy and have a lovely kamuana business. What was your journey workwise, life wise, family wise up until that point.

So clear, how did you come to live in twt with your lovely man Troy and have a lovely kamuana business. What was your journey workwise, life wise, family wise up until that point.

Yeah, so I we started at the staff. I didn't really know what I wanted to do when I left high school, so I just worked in retail for quite a few years, trying to figure it out, really saving money to travel, and then quite like decided I quite liked to business. I was really interested in the business that I was working in, which at the time was an icebrea cash so I thought, okay, I'll give the marketing and business to go. So I went to Victoria University and loved it. Was really inspired by my lecturers, and yeah, learned a lot which was pretty cool. And then yeah, I ended up in the marketing obviously, in the marketing industry, so I was working for you always worked for New Zellain companies. Suddenly enough and my husband and wife owned outfits, which is quite funny saying that now we're in it the same position. But yes, I worked in the wine industry for sometimes back down in Marlborough, and then Nuri and I connected and got together, so we did long distance for some time until I ended up in Tatter and I just sort of it honestly begun whilst we were still living in separate islands. So because there is a cray fisherman, that's his background and that's his family history. When we got together, there was a conversations of like, oh, yeah, where does crayfish? Though, you know, I've been working in the one industry and seeing you know, menus or restaurants across the country and sort of had this realization that yeah, there's this mass of black and cray fishing, seco facial power or any of those sorts of really iconic care. We crima wanna boots. So explited to me what's happens in the majority of these species go overseas and the rejects of what actually stays here for our kiwis and our chests. So there's quite a few problems. The one was that with like a real lack in these foods and our kiwis food identity. So that was like a problem that I saw. Troy, you know, was really frustrated that the kiwis were left with the bad quality reject first that were left in tanks. Not only that that fish was you know, the fishermen didn't even make their money back on so they were losing money. Yet that Fishes then solved expert prices to Kiwis. So it was all of these sort of problems and upon there's this like initial discussion, it was like, oh, can we do something about it? You know, like he's already fishing with the fisherman, I've got the marketing and business side. Like we had this like real passion and desire to make a change.

Yeah, so I we started at the staff. I didn't really know what I wanted to do when I left high school, so I just worked in retail for quite a few years, trying to figure it out, really saving money to travel, and then quite like decided I quite liked to business. I was really interested in the business that I was working in, which at the time was an icebrea cash so I thought, okay, I'll give the marketing and business to go. So I went to Victoria University and loved it. Was really inspired by my lecturers, and yeah, learned a lot which was pretty cool. And then yeah, I ended up in the marketing obviously, in the marketing industry, so I was working for you always worked for New Zellain companies. Suddenly enough and my husband and wife owned outfits, which is quite funny saying that now we're in it the same position. But yes, I worked in the wine industry for sometimes back down in Marlborough, and then Nuri and I connected and got together, so we did long distance for some time until I ended up in Tatter and I just sort of it honestly begun whilst we were still living in separate islands. So because there is a cray fisherman, that's his background and that's his family history. When we got together, there was a conversations of like, oh, yeah, where does crayfish? Though, you know, I've been working in the one industry and seeing you know, menus or restaurants across the country and sort of had this realization that yeah, there's this mass of black and cray fishing, seco facial power or any of those sorts of really iconic care. We crima wanna boots. So explited to me what's happens in the majority of these species go overseas and the rejects of what actually stays here for our kiwis and our chests. So there's quite a few problems. The one was that with like a real lack in these foods and our kiwis food identity. So that was like a problem that I saw. Troy, you know, was really frustrated that the kiwis were left with the bad quality reject first that were left in tanks. Not only that that fish was you know, the fishermen didn't even make their money back on so they were losing money. Yet that Fishes then solved expert prices to Kiwis. So it was all of these sort of problems and upon there's this like initial discussion, it was like, oh, can we do something about it? You know, like he's already fishing with the fisherman, I've got the marketing and business side. Like we had this like real passion and desire to make a change.

So we really just dove into deeping and.

So we really just dove into deeping and.

Started like planning this idea in business whilst we were living in different islands and kept it off, you know, pretty much as soon as I've moved to Tater amazing.

Started like planning this idea in business whilst we were living in different islands and kept it off, you know, pretty much as soon as I've moved to Tater amazing.

So tell us a little bit. For those that are not familiar with the Tater Collective, it's incredible to hear about the genesis of why you started it. And for someone who's listening that doesn't know much about what you do, give us a little snapshot of what it is.

So tell us a little bit. For those that are not familiar with the Tater Collective, it's incredible to hear about the genesis of why you started it. And for someone who's listening that doesn't know much about what you do, give us a little snapshot of what it is.

So we were fishes, we catch crayfish power and Kenner predominantly and sell it to Kiwi's and altered. So our whole cocopart is about keeping kamawana here and supplying it to Kiwe's and giving them the best and freshest fish that there is. So in order to do that, we have had to create a sort of a new method of fishing and selling seafruit, which is really untypical in Altered but when you think about it, it's really back to basics. So what we do is we catch to order, so people place their order with us, We wait till there's the weather window and we'll go catch the kamajuana and then shift the same day, so it's with our customers the following day. So pretty much everything that we catch is under the water one day and what that custum is the next. So it's fresh as humanly possible for us, really unless you're catching it yourself and eating it the same day. And you know that also is not just about freshness, it's also aligned with ychokopa about sustainability, So only catching what we need and yeah, we've put we employ a whole bunch of other sustainability tools I suppose that aren't required by law in alt but that we've decided to do to protect our fisure and our beat job.

So we were fishes, we catch crayfish power and Kenner predominantly and sell it to Kiwi's and altered. So our whole cocopart is about keeping kamawana here and supplying it to Kiwe's and giving them the best and freshest fish that there is. So in order to do that, we have had to create a sort of a new method of fishing and selling seafruit, which is really untypical in Altered but when you think about it, it's really back to basics. So what we do is we catch to order, so people place their order with us, We wait till there's the weather window and we'll go catch the kamajuana and then shift the same day, so it's with our customers the following day. So pretty much everything that we catch is under the water one day and what that custum is the next. So it's fresh as humanly possible for us, really unless you're catching it yourself and eating it the same day. And you know that also is not just about freshness, it's also aligned with ychokopa about sustainability, So only catching what we need and yeah, we've put we employ a whole bunch of other sustainability tools I suppose that aren't required by law in alt but that we've decided to do to protect our fisure and our beat job.

Yeah, I love that, and I believe that this business actually was burst during some time around the COVID times and obviously now we're four years on nearly, so talk to us a little bit about the growth that you've had over that time, because I know you during COVID things were a little bit out of the ordinary. But all businesses, I suppose need to be sustainable, both financially as well as environmentally, needs to look after its people and it needs to live by its value. So how does the how's that growth of the Tater collective kind of moved over time?

Yeah, I love that, and I believe that this business actually was burst during some time around the COVID times and obviously now we're four years on nearly, so talk to us a little bit about the growth that you've had over that time, because I know you during COVID things were a little bit out of the ordinary. But all businesses, I suppose need to be sustainable, both financially as well as environmentally, needs to look after its people and it needs to live by its value. So how does the how's that growth of the Tater collective kind of moved over time?

Yeah, it's grown quickly and it's evolved naturally. Like we don't, I suppose limit ourselves to rules in a sense like with COVID. Yeah, it was crazy launchings within this pandemic which really impacted the fisheries in particular because the export markets shut down. So yeah, when we started our business as well, we don't want to want to use any plastics or polystyrene, so because there was no sustainable packaging alternatives out there, we just limited our market to grow to vialanced region and dropped out fish up and fishbends. And we're really committed to, you know, sticking to that value for us, and yes, so we were delivering it around up great Wellington was our region. We just launched his business. Come OVID happened, the export market crashed. Everyone was selling crayfish at like, you know, below the well below cost prices and altered, and we're thinking, oh my god, we're absolutely screwed, like we've.

Yeah, it's grown quickly and it's evolved naturally. Like we don't, I suppose limit ourselves to rules in a sense like with COVID. Yeah, it was crazy launchings within this pandemic which really impacted the fisheries in particular because the export markets shut down. So yeah, when we started our business as well, we don't want to want to use any plastics or polystyrene, so because there was no sustainable packaging alternatives out there, we just limited our market to grow to vialanced region and dropped out fish up and fishbends. And we're really committed to, you know, sticking to that value for us, and yes, so we were delivering it around up great Wellington was our region. We just launched his business. Come OVID happened, the export market crashed. Everyone was selling crayfish at like, you know, below the well below cost prices and altered, and we're thinking, oh my god, we're absolutely screwed, like we've.

Just started our business.

Just started our business.

And anyway, luckily, I think because we stuck to our values and people really believed in what we were doing, they stuck with us and they supported our business and we made it through that time and we just evolved really like we started with restaurants, and then when restaurants shut down, we just started to go through it to consumer a lot earlier than what we had planned because obviously when we wanted packaging to be able to deliver it, you know, get it grated to them. So we started just packaging it ourselves and cardboard boxes and seaweed and dropping it off all across the Greater Welingtin over COVID when people couldn't leave their homes. And it was super cool because we got to connect with our customers directly and hear some pretty amazing stories of why people were ordering. That's the special Climba Wanna. But anyway, fast forward, we you know, came to the next spring summer season and we had sust out our packaging by then, so yeah, just growing and evolving and hustling. We created our own home compossible ice plats, which were the first in the world we seemed to think anyway, And yeah, we're pretty proud of that, which meant that we could ship our fish across the country, keeping it alive and fresh and doing it sustainable. So yeah, I think because we honestly, we just start to our values and we're really got to really I suppose a bit stubborn, and we had to make things work. So yeah, people just came along for the ride. I suppose they just liked what they were seeing. And the business has grown quickly, which has been really cool.

And anyway, luckily, I think because we stuck to our values and people really believed in what we were doing, they stuck with us and they supported our business and we made it through that time and we just evolved really like we started with restaurants, and then when restaurants shut down, we just started to go through it to consumer a lot earlier than what we had planned because obviously when we wanted packaging to be able to deliver it, you know, get it grated to them. So we started just packaging it ourselves and cardboard boxes and seaweed and dropping it off all across the Greater Welingtin over COVID when people couldn't leave their homes. And it was super cool because we got to connect with our customers directly and hear some pretty amazing stories of why people were ordering. That's the special Climba Wanna. But anyway, fast forward, we you know, came to the next spring summer season and we had sust out our packaging by then, so yeah, just growing and evolving and hustling. We created our own home compossible ice plats, which were the first in the world we seemed to think anyway, And yeah, we're pretty proud of that, which meant that we could ship our fish across the country, keeping it alive and fresh and doing it sustainable. So yeah, I think because we honestly, we just start to our values and we're really got to really I suppose a bit stubborn, and we had to make things work. So yeah, people just came along for the ride. I suppose they just liked what they were seeing. And the business has grown quickly, which has been really cool.

Yeah, and you tell such a beautiful story, like on your website and across all of your socials, And obviously that's your marketing background coming out, but I'm actually really interested. So I run a business with my partner and we're involved in a couple of different things together, and I'm interested in your perspective with you and Troy, and I know you have sort of different roles within the business, but working together and living together being partners. How does that go? Like, how do you make that a success? Because I'm sure we could all learn something from that.

Yeah, and you tell such a beautiful story, like on your website and across all of your socials, And obviously that's your marketing background coming out, but I'm actually really interested. So I run a business with my partner and we're involved in a couple of different things together, and I'm interested in your perspective with you and Troy, and I know you have sort of different roles within the business, but working together and living together being partners. How does that go? Like, how do you make that a success? Because I'm sure we could all learn something from that.

I don't think there would be the picture of a success in that in the department. Honestly, it was. It was really difficult that like, because I mean, you're hustling so hard, things have difficult financially, You're you know, under so much pressure. And back then we didn't have a deckhand either, so like we were working on the boat together, we're working on land together, and we were living in like some pretty unideal situations as well. Like, it's super hard. I mean, I'm not gonna like sugarcoat it. We definitely had our days. We were probably wanted to push each other off the boat, but you get through these times, and yeah, like Toori and I just have such a passionate and undying love for each other really that no matter what happens in our relationship, we're just we we know we're going to stick together forever. But yeah, we've learned a lot, I think over the years, and then they're much better at, like us, sticking in our roles and being a bit more organized. It's all of those sorts of things that you learn along the way, and now we're Yeah, I suppose we run the business well together, whereas at the start it probably was pretty hectoic, to be honest. Yeah, I like that.

I don't think there would be the picture of a success in that in the department. Honestly, it was. It was really difficult that like, because I mean, you're hustling so hard, things have difficult financially, You're you know, under so much pressure. And back then we didn't have a deckhand either, so like we were working on the boat together, we're working on land together, and we were living in like some pretty unideal situations as well. Like, it's super hard. I mean, I'm not gonna like sugarcoat it. We definitely had our days. We were probably wanted to push each other off the boat, but you get through these times, and yeah, like Toori and I just have such a passionate and undying love for each other really that no matter what happens in our relationship, we're just we we know we're going to stick together forever. But yeah, we've learned a lot, I think over the years, and then they're much better at, like us, sticking in our roles and being a bit more organized. It's all of those sorts of things that you learn along the way, and now we're Yeah, I suppose we run the business well together, whereas at the start it probably was pretty hectoic, to be honest. Yeah, I like that.

I like how you talked about basically staying in your lane. And I know from personal experience, every time I stray from mine, that's when the eras occur or the problems occur. So I can totally relate to that one. So clearly, tell us a little bit about segueing slightly. Tell us a little bit about what it takes to be a bit of an underdog in what is such a huge industry, being the commercial fishing industry. That's kind of the space that you're playing in or up again, So tell us a little bit about almost there. It seems to be like David and Goliath's story. What are your experiences in that respect.

I like how you talked about basically staying in your lane. And I know from personal experience, every time I stray from mine, that's when the eras occur or the problems occur. So I can totally relate to that one. So clearly, tell us a little bit about segueing slightly. Tell us a little bit about what it takes to be a bit of an underdog in what is such a huge industry, being the commercial fishing industry. That's kind of the space that you're playing in or up again, So tell us a little bit about almost there. It seems to be like David and Goliath's story. What are your experiences in that respect.

Yeah, it's been interesting. Especially when we started our business. There was a lot of big organizations that didn't like it. You know, they tried to shut us down through many different ways, and we were definitely scared, Like we were worries. We were scared to watch stay on social media because you know, we've been old sort of just shut up and get in line is lack of a better words. But yeah, so we definitely held back at the start of it. We were, you know, had that fear, and then we realized, hey, look like these guys actually can't do anything to us, Like we're going to do this anyway. And our community was the thing that pushed us forward because as we were sharing the story of like, hey, this is what we're doing and obviously highlights what isn't being doing and all those sorts of things, but people loved it. They're like, oh my gosh, like I love to hear about this stuff, and we love to support what you guys are doing. So in yeah, I suppose battling that fear came with the support from our community and that just pushed us forward to do it because it felt like, oh, yeah, this is the right thing to do and we're being supported in it, so let's keep doing it. So yeah, I suppose that's what it's been like. It is the underdog, is it heard? It's start if you just keep going.

Yeah, it's been interesting. Especially when we started our business. There was a lot of big organizations that didn't like it. You know, they tried to shut us down through many different ways, and we were definitely scared, Like we were worries. We were scared to watch stay on social media because you know, we've been old sort of just shut up and get in line is lack of a better words. But yeah, so we definitely held back at the start of it. We were, you know, had that fear, and then we realized, hey, look like these guys actually can't do anything to us, Like we're going to do this anyway. And our community was the thing that pushed us forward because as we were sharing the story of like, hey, this is what we're doing and obviously highlights what isn't being doing and all those sorts of things, but people loved it. They're like, oh my gosh, like I love to hear about this stuff, and we love to support what you guys are doing. So in yeah, I suppose battling that fear came with the support from our community and that just pushed us forward to do it because it felt like, oh, yeah, this is the right thing to do and we're being supported in it, so let's keep doing it. So yeah, I suppose that's what it's been like. It is the underdog, is it heard? It's start if you just keep going.

Yeah, it's kind of like that feel the fear and do it anyway sort of thing. And I don't know, I always find that when you have sort of a greater, cause, like I think, you guys have got some really really strong values. When you have that sort of behind you, it gives you a little bit of strength to kind of keep things moving forward in the direction that you want, right.

Yeah, it's kind of like that feel the fear and do it anyway sort of thing. And I don't know, I always find that when you have sort of a greater, cause, like I think, you guys have got some really really strong values. When you have that sort of behind you, it gives you a little bit of strength to kind of keep things moving forward in the direction that you want, right.

Yeah, that's right. And I think that's the cool part of our business is it's not about fishing and selling fish. It's really about changing the fishing industry is itself and the food industry. You know, That's what our underlying goals are, victorically, and I think that's why people get behind it, because it's not just a fishing business really Yeah.

Yeah, that's right. And I think that's the cool part of our business is it's not about fishing and selling fish. It's really about changing the fishing industry is itself and the food industry. You know, That's what our underlying goals are, victorically, and I think that's why people get behind it, because it's not just a fishing business really Yeah.

Yeah, yeah, it's a lot more than that. And so talk to me a little bit about the process of ordering and stuff, because I know that you guys fish seasonally, so you let the stock obviously have its chance to replenish and sort of get ready for the next season. So talk us sure what that year sort of looks like for you? And if I'm I'm having a dinner party in Cambridge in a couple of months time, how do I order from you?

Yeah, yeah, it's a lot more than that. And so talk to me a little bit about the process of ordering and stuff, because I know that you guys fish seasonally, so you let the stock obviously have its chance to replenish and sort of get ready for the next season. So talk us sure what that year sort of looks like for you? And if I'm I'm having a dinner party in Cambridge in a couple of months time, how do I order from you?

Yeah, it's been a hard thing to simplify because I suppose it's not really done right. So we've tried, We've tried to make it as simple as possible. So people jump on our website and they will see a fishing forecast, like the weather's looking good on Wednesday, we'll be we'll be diving then, you know, which means get your order in before Wednesday, and so when they get their order in and we go out catching on that Wednesday, and then it's westing one Thursday, so you can place like we've got genuinely got two catches a week, so you know, one and earlier in the week and one later in the week to sort of suit as many people as possible. But yeah, outside of that, we only fish seasonally. So like crayfish, we fished from October until March, and then we have a resting period when they're mating, and then we start again in May and that goes until the end of July, and then we stuff again as the females drop their eggs, and then it starts again and each species has its different season. So yeah, and I think it's great. Like, you know, a lot of people are viously contact us in those periods saying, hey, this is what I want. I want some growfish. How can I get some? But it's just like an you saying like tomatoes have this season, if a katas have this season, Like, we need to be eating feasily in order to protect the species. And it's a nice thing to do, so like that, to hold off and wait, and it makes it more joyful and enjoyable when you do the chance to enjoy that fish. You know.

Yeah, it's been a hard thing to simplify because I suppose it's not really done right. So we've tried, We've tried to make it as simple as possible. So people jump on our website and they will see a fishing forecast, like the weather's looking good on Wednesday, we'll be we'll be diving then, you know, which means get your order in before Wednesday, and so when they get their order in and we go out catching on that Wednesday, and then it's westing one Thursday, so you can place like we've got genuinely got two catches a week, so you know, one and earlier in the week and one later in the week to sort of suit as many people as possible. But yeah, outside of that, we only fish seasonally. So like crayfish, we fished from October until March, and then we have a resting period when they're mating, and then we start again in May and that goes until the end of July, and then we stuff again as the females drop their eggs, and then it starts again and each species has its different season. So yeah, and I think it's great. Like, you know, a lot of people are viously contact us in those periods saying, hey, this is what I want. I want some growfish. How can I get some? But it's just like an you saying like tomatoes have this season, if a katas have this season, Like, we need to be eating feasily in order to protect the species. And it's a nice thing to do, so like that, to hold off and wait, and it makes it more joyful and enjoyable when you do the chance to enjoy that fish. You know.

It's a nice reminder, isn't it that food is actually a season or produce more or less, particularly when we're talking about fresh fruit and vegetables. And it's a nice reminder, isn't it that actually what we see in the supermarkets might be imported from somewhere else because that suits their growing season versus you know what we have here.

It's a nice reminder, isn't it that food is actually a season or produce more or less, particularly when we're talking about fresh fruit and vegetables. And it's a nice reminder, isn't it that actually what we see in the supermarkets might be imported from somewhere else because that suits their growing season versus you know what we have here.

Yeah, and because of these food markets, we have become so disconnected from our food and they're understanding, you know, like going and that's what's cool about the movement going back to vegetable markets and going direct to fishes and going direct to all of these sorts of love food supplies. It's cool we're reconnecting to Cooper, Tuanuku and seasons and yeah, it's special. I love it.

Yeah, and because of these food markets, we have become so disconnected from our food and they're understanding, you know, like going and that's what's cool about the movement going back to vegetable markets and going direct to fishes and going direct to all of these sorts of love food supplies. It's cool we're reconnecting to Cooper, Tuanuku and seasons and yeah, it's special. I love it.

So you have such a busy life, right you are involved in loads of different things, and obviously the tater collective is a central part of that. How do you find balance for yourself? What does balance for you look like? And how do you manage to protect that time?

So you have such a busy life, right you are involved in loads of different things, and obviously the tater collective is a central part of that. How do you find balance for yourself? What does balance for you look like? And how do you manage to protect that time?

Yeah, to be honest, to be honest, the booth four years, there wasn't much ballance. It was definitely work and hustle. But you know, I'm stoked about that. But now I'm definitely finding a bit more of a balance. Life is a bit more normal, say at least, but yeah, I think get up early, like we are always up before sunrise that you know, it always gives me a chance to go for a runner, a look at sunriser at sunset, like I love having those at least enjoying a sunrise or a sunset each day. Oh, it's just run. It helps with your sleep cycle as well, and it's just the best part of the day, right, You get the best views, in the best energy. So yeah, I suppose that's when I make time for myself. I'm really I've had to become really organized. Like I'm not an organized person. I'm more of a chaotic person. But I've had to train myself to become organized. So like every Monday morning, I'll wake up, I'll do an hour like planning out the entire week and each day I make sure I wake up or you know, when I'm getting into my hair, spend that time my diary and planning to ensure nothing's missed. You know, your mind can be clear at night time when you're going to sleep, things are organized. Yeah, So tools like that to help you be able to enjoy your time outside of my.

Yeah, to be honest, to be honest, the booth four years, there wasn't much ballance. It was definitely work and hustle. But you know, I'm stoked about that. But now I'm definitely finding a bit more of a balance. Life is a bit more normal, say at least, but yeah, I think get up early, like we are always up before sunrise that you know, it always gives me a chance to go for a runner, a look at sunriser at sunset, like I love having those at least enjoying a sunrise or a sunset each day. Oh, it's just run. It helps with your sleep cycle as well, and it's just the best part of the day, right, You get the best views, in the best energy. So yeah, I suppose that's when I make time for myself. I'm really I've had to become really organized. Like I'm not an organized person. I'm more of a chaotic person. But I've had to train myself to become organized. So like every Monday morning, I'll wake up, I'll do an hour like planning out the entire week and each day I make sure I wake up or you know, when I'm getting into my hair, spend that time my diary and planning to ensure nothing's missed. You know, your mind can be clear at night time when you're going to sleep, things are organized. Yeah, So tools like that to help you be able to enjoy your time outside of my.

Yeah, I absolutely love those practical tips actually, like I, you know, make sure you do some exercise with the sun at one end of the day or another, which is beautiful. I'm really interested in your tips because you know, over time your business has sort of growing and it's evolved a little bit. If there's people out there at the moment, and there are a lot of them, it's a pretty tough economic climate. There are some people who are battling and being made redundant and are looking for other opportunities. What advice would you give to someone who might be looking to execute on a dream or something that they think could be valuable to the world. And obviously you've got a few different hats in that space with your marketing background, but yeah, what are your thoughts on that?

Yeah, I absolutely love those practical tips actually, like I, you know, make sure you do some exercise with the sun at one end of the day or another, which is beautiful. I'm really interested in your tips because you know, over time your business has sort of growing and it's evolved a little bit. If there's people out there at the moment, and there are a lot of them, it's a pretty tough economic climate. There are some people who are battling and being made redundant and are looking for other opportunities. What advice would you give to someone who might be looking to execute on a dream or something that they think could be valuable to the world. And obviously you've got a few different hats in that space with your marketing background, but yeah, what are your thoughts on that?

Honestly, I think try and fail and try again, Like, do not be a praise of giving things a go. You have to have faith in yourself. It's something that I've learned, Like, you can, honestly, you can do anything. And don't let this like limiting self beliefs come into your mind of I can't do that because financially works my funnel or whatever it might be. I totally understand that. But you know, start it as a side hustle, start it as a passion project. Spend your evening, you know, making your arts and craft or creating a product or whatever it is you might want to do. Yeah, you've got to believe in yourself and you've got to put the work in, you know, Like you have to be prepared to work hard and be committed to your mission and not give up. So keep trying, keep changing, keep evolving, you know, hustle, work your weekends, having no social life for a little bit, be broken in order to upscore your life and career. But you'll get it, you know.

Honestly, I think try and fail and try again, Like, do not be a praise of giving things a go. You have to have faith in yourself. It's something that I've learned, Like, you can, honestly, you can do anything. And don't let this like limiting self beliefs come into your mind of I can't do that because financially works my funnel or whatever it might be. I totally understand that. But you know, start it as a side hustle, start it as a passion project. Spend your evening, you know, making your arts and craft or creating a product or whatever it is you might want to do. Yeah, you've got to believe in yourself and you've got to put the work in, you know, Like you have to be prepared to work hard and be committed to your mission and not give up. So keep trying, keep changing, keep evolving, you know, hustle, work your weekends, having no social life for a little bit, be broken in order to upscore your life and career. But you'll get it, you know.

Like, honestly, failing is the best thing I think that I've ever done, because failing allows you to see things differently, to change, to evolve and grow and to get.

Like, honestly, failing is the best thing I think that I've ever done, because failing allows you to see things differently, to change, to evolve and grow and to get.

Where you need to be, so do not be scared of failing, and do not be scared of everything ago. That would be my key advice in life and business, that's for sure.

Where you need to be, so do not be scared of failing, and do not be scared of everything ago. That would be my key advice in life and business, that's for sure.

Yeah, some great tips there. I think from that, it's kind of summing all of that up. Change comes from those tiny steps that you do daily, right, So when you can think about that big project or the end result, it can be a bit overwhelming. But what you've just talked about is breaking it down, doing the hard work, small steps daily, because there's that all quote or saying, isn't it if you do what we've always done, we'll get what we've always got. And what you've talked about is the antidote to that, which doesn't often get spoken about in the context of really having to put the hard work and sometimes for years.

Yeah, some great tips there. I think from that, it's kind of summing all of that up. Change comes from those tiny steps that you do daily, right, So when you can think about that big project or the end result, it can be a bit overwhelming. But what you've just talked about is breaking it down, doing the hard work, small steps daily, because there's that all quote or saying, isn't it if you do what we've always done, we'll get what we've always got. And what you've talked about is the antidote to that, which doesn't often get spoken about in the context of really having to put the hard work and sometimes for years.

Yes, Yeah, and I think as well, what's really important is make sure you have a mission. You know, it has to connect to some sort of core value inside you, right, like whether it's helping people, helping nature, helping humanity, I don't know, saving something like. I feel like there really needs to be some deep, rich connected reason of like why you're doing something, because it will keep you motivated and it will it really set yourself a part as well, you know, doing things just for money. Yeah, there's a great reason for it, but you.

Yes, Yeah, and I think as well, what's really important is make sure you have a mission. You know, it has to connect to some sort of core value inside you, right, like whether it's helping people, helping nature, helping humanity, I don't know, saving something like. I feel like there really needs to be some deep, rich connected reason of like why you're doing something, because it will keep you motivated and it will it really set yourself a part as well, you know, doing things just for money. Yeah, there's a great reason for it, but you.

Know, sometimes it can only take you so far, right, Yeah, that's right. And so speaking of missions and having a plan and projects, what do the next couple of years look like for Clear Edwards?

Know, sometimes it can only take you so far, right, Yeah, that's right. And so speaking of missions and having a plan and projects, what do the next couple of years look like for Clear Edwards?

Yeah? Funnily enough, I did some goals sitting a couple of nights ago with the old Lionsgate wat opening And I'm not sure if you guys.

Yeah? Funnily enough, I did some goals sitting a couple of nights ago with the old Lionsgate wat opening And I'm not sure if you guys.

Are spiritual in that vibe, but anyway, yeah, those goal is to spend more time with family, like doing things that we enjoy, camping, tramping, all that.

Are spiritual in that vibe, but anyway, yeah, those goal is to spend more time with family, like doing things that we enjoy, camping, tramping, all that.

Sorts of stuff. Like, you know, we spent so much time focusing on my head and getting our business to where it is the last five years, and that's time to like focus on ourselves. We want to have better, so you know, yeah, that's sort of what we're going to be focusing on alongside like growing our business. Has got a lot of plans and ideas whotorically active of diversifying into different theories and different things. But I suppose yeah, I'm prioritizing now and realizing that like we don't need to rush this time. These things can come later, And yeah, like enjoying other parts of my life outside of work, which is yeah, family, babies and those sorts of things.

Sorts of stuff. Like, you know, we spent so much time focusing on my head and getting our business to where it is the last five years, and that's time to like focus on ourselves. We want to have better, so you know, yeah, that's sort of what we're going to be focusing on alongside like growing our business. Has got a lot of plans and ideas whotorically active of diversifying into different theories and different things. But I suppose yeah, I'm prioritizing now and realizing that like we don't need to rush this time. These things can come later, And yeah, like enjoying other parts of my life outside of work, which is yeah, family, babies and those sorts of things.

I love that.

I love that.

Yeah, And it's actually just so important to have those recharging moments, isn't it in to think about what you're doing it for. You know, there's actually no point and working really hard if you don't have a reason. So Clear, I just want to sort of wrap up today by really honoring you for who you are. You're one powerful Wahina and ever since I first met you, I've just been so enthralled by your journey and how strong you are and standing in your values and what matters to you, and also growing a really beautiful, successful business that's grounded in something that's also really special to me, food production, and connecting sustainable food production with consumers. And yeah, you've just shared some really beautiful golden nuggets with us today. So we really really appreciate your time and what you bring to the world.

Yeah, And it's actually just so important to have those recharging moments, isn't it in to think about what you're doing it for. You know, there's actually no point and working really hard if you don't have a reason. So Clear, I just want to sort of wrap up today by really honoring you for who you are. You're one powerful Wahina and ever since I first met you, I've just been so enthralled by your journey and how strong you are and standing in your values and what matters to you, and also growing a really beautiful, successful business that's grounded in something that's also really special to me, food production, and connecting sustainable food production with consumers. And yeah, you've just shared some really beautiful golden nuggets with us today. So we really really appreciate your time and what you bring to the world.

So thank you.

So thank you.

Oh, thanks so much, ladies. It's been a pleasure to share and it always is. And yeah, love what you love your money as well, It's awesome.

Oh, thanks so much, ladies. It's been a pleasure to share and it always is. And yeah, love what you love your money as well, It's awesome.

Thank you so much. Clear, thanks so much.

Thank you so much. Clear, thanks so much.

Clear

Clear