Big Business with Brittney SaundersBig Business with Brittney Saunders

How Jeans West Failed To Stay Relevant

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Recently, Aussie-owned brand JeansWest announced it’s going into voluntary administration, putting over 600 jobs at risk and leading to the closure of more than 90 stores across Australia. In this episode, Britt breaks down where she thinks JeansWest went wrong from a branding and marketing perspective, shares what she would have done differently, and—of course—delivers some brutally honest takes (and we wouldn’t have it any other way).

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Host:
 Brittney Saunders. 
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

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Big Business with Brittney Saunders

Seven years ago Brittney Saunders started a business in her garage. Today it’s grown to an 8-figure  
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