Jesse Bartley, Chief Commercial Officer of Scent Beauty, discusses the evolution of the fragrance industry and the unique approach of Scent Beauty. The company initially focused on direct-to-consumer fragrance but later pivoted to become an omnichannel company. Bartley emphasizes the importance of partnerships with retailers and the need to create emotional connections with consumers. He also highlights the trends of luxury fragrance, celebrity brands, clean fragrance, and innovative product formats. Bartley discusses the challenges of retail, supply chain, and data management, and the importance of agility and risk-taking in the beauty industry.