In this episode of Beauty is Your Business, Ayal Pascal, head of beauty at Bold Brands Co., shares insights from his extensive career in the beauty industry, including his time at L'Oreal and his transition to indie brands. He discusses the importance of strategy, the role of AI in marketing, and the challenges of building credibility in a crowded market. Ayal also emphasizes the need for agility in the fast-paced beauty landscape and offers advice for marketers looking to make a leap into entrepreneurial environments.