On "Beauty Is Your Business" podcast, Chief Branding Officer Ashley Souza shares the inside scoop on Crabtree and Evelyn's recent rebranding, the move from physical to digital, and the launch of  four new collections thus far; Evelyn Rose (a reinvention of a historical collection), Crabtree (inspired by gender neutrality and shareability), The Gardener’s (more artisanal, story led), and Bali (inspired by Ash and the brand’s trip encompassing the culture).

On "Beauty Is Your Business" podcast,&nbsp;Chief Branding Officer&nbsp;Ashley Souza shares the inside scoop on Crabtree and Evelyn's recent rebranding, the move from physical to digital, and the launch of&nbsp; four new collections thus far; Evelyn Rose (a reinvention of a historical collection), Crabtree (inspired by gender neutrality and shareability), The Gardener&rsquo;s (more artisanal, story led), and Bali (inspired by Ash and the brand&rsquo;s trip encompassing the culture).

A business podcast about BEAUTY + TECH, featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts, brand founders, and executives.

A business podcast about BEAUTY + TECH, featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts, brand founders, and executives.

Beauty Is Your Business - beautytech and beauty innovation

A show about BEAUTY + TECH  featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts and brand founders and executives.

Beauty Is Your Business Archive 2021

Beauty Is Your Business

Rebranding From Physical to Digital - Ashley Souza of Crabtree & Evelyn

In this episode of Beauty is Your Business, Ayal Pascal, head of beauty at Bold Brands Co., shares insights from his extensive career in the beauty industry, including his time at L'Oreal and his transition to indie brands. He discusses the importance of strategy, the role of AI in marketing, and the challenges of building credibility in a crowded market. Ayal also emphasizes the need for agility in the fast-paced beauty landscape and offers advice for marketers looking to make a leap into entrepreneurial environments. 

In this episode of Beauty is Your Business, Ayal Pascal, head of beauty at Bold Brands Co., shares insights from his extensive career in the beauty industry, including his time at L'Oreal and his transition to indie brands. He discusses the importance of strategy, the role of AI in marketing, and the challenges of building credibility in a crowded market. Ayal also emphasizes the need for agility in the fast-paced beauty landscape and offers advice for marketers looking to make a leap into entrepreneurial environments.&nbsp;

From L'Oreal to Indie Brands:  Ayal Pascal, Head of Beauty at Bold Brands Co.

In this episode of Beauty is Your Business, Host Mimi Banks is joined by Margi and Greg Kimball, co-founders of Naked and Thriving. They share their journey from corporate beauty to creating a clean skincare brand. They discuss the importance of transparency, sustainability, and community in the beauty industry, as well as their personal motivations behind starting the brand. The conversation also touches on the challenges of defining 'clean' beauty, the role of social media in building a community, and their commitment to philanthropy and environmental responsibility.

 

In this episode of Beauty is Your Business, Host Mimi Banks is joined by Margi and Greg Kimball, co-founders of Naked and Thriving. They share their journey from corporate beauty to creating a clean skincare brand. They discuss the importance of transparency, sustainability, and community in the beauty industry, as well as their personal motivations behind starting the brand. The conversation also touches on the challenges of defining 'clean' beauty, the role of social media in building a community, and their commitment to philanthropy and environmental responsibility.
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Redefining Clean Skincare: The Naked and Thriving Journey

Host Mimi Banks is joined by Blair Lancer, the CMO of Lancer Skincare. In the conversation they explore the themes of family legacy and personal destiny, highlighting how Blair’s background and familial expectations shaped her career path in the cosmetics industry. Blair reflects on the unexpected ways in which purpose can emerge from personal experiences and aspirations.

Host Mimi Banks is joined by Blair Lancer, the CMO of Lancer Skincare. In the conversation they explore the themes of family legacy and personal destiny, highlighting how Blair&rsquo;s background and familial expectations shaped her career path in the cosmetics industry. Blair reflects on the unexpected ways in which purpose can emerge from personal experiences and aspirations.

Rebranding From Physical to Digital - Ashley Souza of Crabtree & Evelyn

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