OPTE is a first-of-its-kind inkjet printer that scans for tonal variation using an enhanced digital camera that captures 200 frames per second, detects hyperpigmentation and age spots, then precisely corrects only those spots by depositing a Spot Optimizing Serum – an opaque pigment -  via a new-to-the-world technology on only the target areas using a camouflage technique, using 97% product than typical foundation. Matt Peterson (CEO) and Becky Kaufman (P&G Ventures director of R&D) share the journey and implications of this revolutionary innovation.