Why haven’t we changed the way we wash our hair...for  decades? Some things seem to never change, until there’s a good reason to do it. Entrepreneur Britta Cox, founder of Aquis has found one, and created a haircare system that rethinks how we wash and dry our hair. Britta debunks myths and you’ll learn more about the biology of hair and hair survivability (and she’s got the numbers to prove it). She also shares the innovation and technology behind her brand, and the challenges and triumphs of creating a new category and changing consumer habits.