Imagine identifying a trend and driving it to a tipping point that created a new category in an already crowded American beauty market. With a mission to transform people's skin, Alicia Yoon created Peach & Lily, based around the advanced science and techniques of Korean beauty. She joins Karen Moon and guest host Kelly Kovack (BeautyMatter) to share how she grew Peach & Lily into a thriving business without taking any institutional funding, and how her grandfather's entrepreneurial spirit sparked her passion and a bigger vision for her company.