Today’s episode of Athletes Authority ON AIR is our eighth QnA episode with co-owners Lachlan Wilmot and Karl Goodman.

The QnA episodes answer your hard hitting questions about athletic development, business systems, career advice and anything in between. You’re guaranteed to take something away to apply to your circumstances.

Keep an eye out on our social media platforms in the future for the opportunity to get your questions submitted for the next episode.

Show Notes:

How important is is for a coach or small business to have systemised front end to maximise the back end? Ie website, social media etc. 

What current marketing strategies are you using, and does this change as it’s coming into a typically quieter period for gym owners? Off the back of that, how can you maximise the start of the new year? 

How do avoid being distracted by audiences outside of your core niche?