This episode of So You Want To Make A Podcast discusses the cost of making a podcast, which depends on the format: chat cast, story cast, or sonic reels. Prices are based on finished minutes of audio, ranging from $100 to $350 per minute. Remember to factor in marketing costs (40-50% of production budget) and consider paid ads or content promotion. High-quality audio is crucial to attract and retain listeners... if everyone's making a podcast then yours will need to sound different to get your audio-ence to listen. 

Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - josh@ampel.com.au or visit https://ampel.com.au for more info on how to make a podcast or audio content that sounds different.