Freestyle TV - a manifesto for creating low cost TV.

https://www.expandingmedia.org/freestyletv A manifesto for creating high-quality, low-cost television for the digital age. Written by Julie Eckersley with Dr Austin Hayden. About Julie Eckersley: Julie’s career in the film and television industry spans 20 years to date. She has Produced and Execu…

Exploring Niche Agencies & Sonic Branding with StudioSpace's Robin Scarborough and Josh Butt from Ampel

Robin Scarborough is the co-founder and managing director of StudioSpace, an innovative on-demand marketplace for marketing, digital, and creative services based in Australia. Often described as a "dating app" for agencies, StudioSpace connects clients with top-tier marketing, digital, and creative…

Case Study: hipages with Carolin Sternberg-Heyze

Listen to Chief Audio Officer chat with Head of Brand and Communications at hipages, Carolin Sternberg-Heyze. Ampel is thrilled to have worked with the wonderful team at hipages to create a new sound for their radio and audio marketing program. Ampel were engaged to help hipages create two compe…

3. So You Want To Make A Podcast: Sonic Branding

This episode of So You Wanna Make a Podcast covers Sonic Branding, including: Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name. Mnemonics, jingles, and brand tracks: These are all elements used in sonic brandi…

2. So You Want To Make A Podcast: How Much Does A Podcast Cost

If everyone's making a podcast then yours will need to sound different to get your audio-ence to listen.  So You Want To Make A Podcast discusses the costs of production when making a podcast, which depends on the format: chatcast, storycast, or sonic reels. Remember to factor in marketing costs (…

1. So You Want To Make A Podcast: What Is A Podcast

So you wanna make a podcast - but have no idea what a podcast is? Josh Butt, Ampel's Chief Audio Officer will be your guide on how to start thinking in audio. Here's a quick rundown of the different podcast styles you can choose from: FauxCast: This is where you pretend you have a podcast and just…

Hear The Experts: Elie Esakoff from Studio Swish

In this episode of Hear The Experts, Josh interviews Elie Esakoff, Creative Director of Studio Swish, a branding agency specialising art direction for food and hospitality brands. Elie shares insights on the role of design and branding in the food and hospitality industry. They discuss the importan…

Special Episode: Exploring Audio Branding and Podcast Trends with Josh Butt, Tank Stream Studios Lead and Founder of Ampel

Welcome to a special episode of Tank Stream Speaks, where we're flipping the script a bit. In this episode, Host Bradley Delamare has Josh Butt, Tank Stream Studio Lead and Founder of Ampel in the hot seat. Josh joins Brad for a captivating conversation that explores the world of audio, podcasts, a…

Hear the Experts Here: Andy Wilson & Evan Buist (Melodie Music)

This month in Ampel's series Hear the Experts Here, we interviewed co-founders Evan Buist and Andy Wilson from the Aussie tech-music start-up Melodie. Melodie is the music behind many of Australia’s best marketing, podcasts and more. Melodie provides unlimited access to high-quality stock music for…

Hear The Experts Here - Arielle Nissenblatt (Squadcast)

In this episode of Hear the Experts Here, Josh talks to Arielle Nissenblatt, the Head of Community and Content at Squadcast, Founder of Earbuds Collective, Host of the Trailer Park podcast, and general all round podcasting expert. They discuss common questions asked by podcasters, like why having a…