IDEA GENERATION’s All AnglesIDEA GENERATION’s All Angles

Walker Wear: From Fashion Boutique to Pioneering Streetwear Brand of the '90s

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IDEA GENERATION's All Angles

“IDEA GENERATION's All Angles” is a twelve-episode co-produced series highlighting brands from the fashion, food, media and music industries that shap 
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In 1988, April Walker opened Fashion in Effect, a custom clothing boutique for the burgeoning hip-hop audience in New York City. In the years that followed, April would launch her own streetwear brand, Walker Wear, and become a pop culture phenomenon, working closely with A-Listers like Notorious B.I.G, Tupac, and Shaquille O'Neal. But just as Walker Wear started to ascend from hip hop staple to mainstream recognition, April made the shocking decision to shut down the brand.

On this week's episode of All Angles, we talk to founder April Walker, assistant Miles Hopkins, lead stylist and designer Gloria Cherubin, and head of marketing Kimya Rainge, to hear the full story of how Walker Wear became the hottest streetwear brand of the ‘90s, and how the brand has re-emerged today with a refreshed approach.
 

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IDEA GENERATION’s All Angles

“IDEA GENERATION's All Angles” is a twelve-episode co-produced series highlighting brands from the f 
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