IDEA GENERATION’s All AnglesIDEA GENERATION’s All Angles

Mass Appeal: How a Graffiti Zine Turned Entertainment Brand Changed Media

View descriptionShare

In 1996, Adrian Moeller and Patrick Elasik published the first issue of Mass Appeal Magazine.

 

In the nearly three decades that followed, Mass Appeal would grow from an underground graffiti zine into a culture-defining multi-faceted entertainment brand with a hand in everything from digital content, to music distribution, to full-length documentaries and much, much more.

 

However, the rise of Mass Appeal has been anything but straightforward. From barely legal circulation schemes and bankruptcy to a shocking death in the family, the brand has endured extraordinary challenges and still, through it all, risen like a Phoenix. On this week's episode of All Angles, we talk to co-founder Adrian Moeller, Creative Director Sacha Jenkins, as well as current CEO Peter Bittenbender and rap legend / partner Nas, to hear the tale of two Mass Appeals, and understand how a brand can rise, fall, and rise again, thanks to an ensemble cast of elite like-minded culture creators

 

 

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

  1. IDEA GENERATION's All Angles

    14 clip(s)

IDEA GENERATION’s All Angles

“IDEA GENERATION's All Angles” is a twelve-episode co-produced series highlighting brands from the f 
Social links
Follow podcast
Recent clips
Browse 14 clip(s)