Have you noticed White Fox Boutique billboards and bus wraps popping up everywhere lately?  The teen fashion favourite is making a very calculated move, and the new social media ban has everything to do with it. 

With Australia’s new under-16 social media ban, millions of young teens are locked out of their favourite platforms. Savvy brands are pivoting fast, turning from algorithms to real-world engagement.  

UNSW Business School’s Associate Professor Carmen Leong says, this ban is forcing a total reset of the marketing ecosystem. The race is officially on to find entirely new ways to meet the next generation where they are. 

Find out what the ban means for the future of the creator economy, and what your business can do to stay ahead.  

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Interested in brand disruption? Listen to our episode with James Cridland, editor of PodNews. He explains why podcasting was the ultimate disruptor in the marketing world.  

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

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We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.