Culture and data – What sets the Sydney Swans apart on and off the field

Game days start hours before the opening siren for Sydney Swans’ COO Drew Arthurson. His game prep usually includes hosting corporate events. And sometimes making coffee for the players.   Everyone in the organisation has their own game-day rituals, but when you break it down, it’s the art and sci…

Programmed for loyalty – The psychology of consumer behaviour

For decades, the world’s best brands have refined their techniques to reach new consumers and create loyal, life-long customers. But the modern consumer is smart and informed, maybe even cynical. So how do you grow your business without resorting to manipulative psychological tactics?  Consumer be…

Understanding Gen Z – How this start up is engaging a new generation of consumers

How can brands connect with the next generation of consumers?    It's a question on the minds of many, especially in a bustling online marketplace. Yet, only a few have cracked the code.  While most organisations have jumped on social media in a bid to attract young consumers, what they haven’t d…

Hollywood hustle – From indie producer to CEO

Lights... Camera... Spreadsheets? Emile Sherman and his production company See-Saw Films have produced some of the most beloved films and TV shows of the last few decades, including The King’s Speech, Lion, Heartstopper and Slow Horses. It’s a job he loves, but it’s not all glitz and glamour. In f…

Creative conversations – The business of making and selling art

‘Dreaming is such an important thing. You have to have space to imagine what something could be.’  Carving out the time and space to imagine and ideate is crucial for all business leaders. The development and growth of their companies depend on it.   And for contemporary artist Ramesh Nithiyendra…

The resilient entrepreneur – How this Aussie med tech start-up went global

At seven years old, Hayley Saddington experienced an incident that became the catalyst for her whole career.  Decades later, Hayley founded two companies – HALO Medical Devices and PeakMedical – but she’s not your typical tech entrepreneur. For one thing, she doesn’t come from a tech background.  …

Trade secrets – How hipages went from start-up to ASX listed company

It’s the early 2000s, and Roby Sharon-Zipser just wants his internet connection to cover his whole house. He’s on his hands and knees, trying to thread a cable through a hole in the floor, caked in white dust when he realises... I need some help!  In that moment, the idea for hipages was born. And…

Cyber security – How to keep data safe in the digital age

We’re finalists in the 3rd Annual Signal Awards! Help us win the Listener’s Choice Award by voting for The Business Of here. Bigger is not always better, especially when it comes to data.   In a digitised world, it is possible to collect reams of data on customers, but at what cost? Many companie…

Psychosocial safety – Creating a healthy and productive workplace

How productive can you be if your working environment is bad for your mental health?  Psychosocial hazards at work are often less visible than physical risks but can have a significant impact on employees' mental health and wellbeing and typically arise from the way work is structured, the organis…

Crisis response – What to do when your business lands in hot water

Tell the truth and tell it fast, especially when faced with a crisis that has the potential to put people – and an organisation’s reputation – at risk.    Most businesses have some sort of crisis management plan to enact when threatened with turmoil, but what happens when the best laid plans fail?…