Back to basics – finance 101 for small to medium enterprises

So, you want to start a business.    And no matter how big your ambitions are, chances are you’re going to start small as one of the 99.8% of businesses in Australia that operate as small-to-medium enterprises – or SMEs.      Associate Professor Kristle Romero Cortés teaches people how to make co…

Super power – the Australian superannuation fund making retirement more equitable

Katrina McPhee is in the superannuation industry for the long haul now, but that wasn’t always the case.   She’s currently the Chief of Staff at Aware Super, one of Australia’s largest superannuation funds, but when she first entered the industry, she wasn’t interested in sticking around in a fiel…

Slow success – what this fintech startup can teach you about building trust

Tech start-ups have been the darlings of business media in recent years, and for good reason: new technology is exciting and flashy, and tech entrepreneurs tend to share pithy catchphrases about grinding, hustling, or “moving fast and breaking things.”   But what happens when a start-up needs to s…

Prioritising purpose – How this ticketing company succeeded without traditional marketing

In their first few years of operation, Humanitix didn’t spend a cent on traditional marketing. Despite this, they managed to build up a client list that includes Google, TED, Red Bull, Canva and Facebook, and gave millions to charity in the process. How did they do it?  Adam McCurdie is the co-fou…

Beyond logos - why better branding means better business

How do you market your business when consumers pay not to see your ads? How do you make your name stand out when the internet is overrun with marketing? And how do you build trust and make your name sticks when everything’s moving so fast?   Dee Madigan is an advertising expert, a founding panelis…

Ethical marketing – is AI becoming a moral minefield for marketers?

What makes a great marketer? Maybe a good eye for product design, a deep understanding of market dynamics, excellent communication skills and the ability to give customers what they want. But what about a fierce devotion to ethics?   Wendy Mak is the Chief Marketing Officer at Link Group, a global…

The progress principle - how climate resilience is influencing the jobs of the future

“In future, I expect that everybody will have climate resilience and climate mitigation as part of their roles.”  Penny Joseph is the Head of Climate Resilience at major Australian electricity provider Ausgrid, but when she began her career, this type of role didn’t exist.   As the climate heats …

Risky business - How we adapt to climate change could ‘insure’ a better future

You might have come across the term black swan events – commonly used in the insurance space – they’re considered rare occurrences that are almost impossible to predict.  As our climate and weather patterns continue to change at pace, the unexpected is really all we can expect now. How do business…

Policy in the slow lane - Can we speed up change and drive down emissions?

The battle to halt climate change is impacting most aspects of our day to day lives – right down to the cars we drive. But there’s a missing piece in motoring that could improve things – the electric vehicle industry.   Manufacturers are making higher quality EVs than ever before, and more of them…

The Business Of - A podcast for curious minds with a bias for action

The way we do business originates in the minds of great leaders, thinkers and doers. And that’s what we’re in the business of.  From the art world to the world of artificial intelligence, The Business Of brings real-world lessons from industry leaders together with cutting-edge research coming out…