Bahar Etminan and Clayton Ilolahia explore the emotional connections of fragrance, its evolution, and its role in personal identity. They discuss niche versus designer fragrances, how scents evoke memories, and the importance of educating future generations about fine fragrances. The conversation highlights the joy of discovering scents, the transformative power of fragrance, and its cultural implications in terms of gender identity and bonding experiences, such as those between fathers and sons. Artisanal brands, functional fragrances, and the storytelling behind scents are also explored, along with the rise of niche brands, Omani perfumes, and global representation in the industry.

Takeaways

• Fragrance evokes powerful memories and emotions, connecting to identity and personal history.

• Niche fragrances offer unique, artisanal options and are gaining popularity.

• Fragrance is an evolving experience, blending personal expression and wellness.

• Exploring scents can be enriching, with discovery sets making it accessible and fun.

• Shared fragrance experiences create bonds, with nostalgia playing a significant role.

• Functional fragrances are on the rise, merging scent and well-being.

• Cultural shifts influence perceptions of fragrance and gender.

• Artisanal brands tell unique stories, enhancing the consumer experience.

• Oman is renowned for high-quality frankincense and niche brands like Amouage.

• Fragrance is becoming globally representative, with emerging markets like Turkey.

• Luxury fragrance collections and finding a signature scent offer joy and exploration.

Watch the full episode here:
https://youtu.be/mnnr5f-81Mk