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South Africa's KwaZulu-Natal province targets tourism boost with winter campaign to drive jobs and economic growth

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South Africa's KwaZulu-Natal province is looking to capitalise on the winter holiday season with its WOZOBONA! It's Showtime in KZN campaign, as it positions tourism as a catalyst for economic growth, job creation and investment. The province expects more than 920,000 visitors and an estimated R1.9 billion in tourism spending during the winter school holidays. To unpack the campaign and what it means for KwaZulu-Natal and the broader region, Peter Ndoro spoke to Reverend Musa Zondi, Member of the KwaZulu-Natal province's Executive Responsible for Economic Development, Tourism and Environmental Affairs

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