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#NotWaiting Campaign Seeks to Redefine Africa Through Innovation and Opportunity

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A new campaign is seeking to shift how the continent sees itself, placing African stories of innovation, enterprise and progress at the centre of global narratives. The #NotWaiting initiative, led by the Opportunity Africa Initiative, is calling for greater visibility of African creators, entrepreneurs and communities already driving change across the continent, with a focus on reshaping perceptions from within Africa itself.  To discuss the campaign's vision and its push to redefine ambition and opportunity, Peter Ndoro spoke to Kwame Senou, Executive Director of THOP (The Holding Opinion and Public) and member of the Opportunity Africa Creative Council.

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