In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.
He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.

Find Kaushik on Instagram | Twitter | LinkedIn
Check Out SUGAR on their Website & Instagram 
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi


Find full videos on the AiD YouTube Channel

The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

<div>In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder &amp; COO of SUGAR.<br>He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.<br><br></div><div>Find Kaushik on <a href="https://www.instagram.com/kaushikmkj/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://twitter.com/kaushikmkj" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.linkedin.com/in/kaushikmkj/?originalSubdomain=in" target="_blank" rel="noopener noreferrer">LinkedIn</a></div><div><br></div><div>Check Out SUGAR on their <a href="https://in.sugarcosmetics.com/" target="_blank" rel="noopener noreferrer">Website</a> &amp; <a href="https://www.instagram.com/trysugar/" target="_blank" rel="noopener noreferrer">Instagram </a></div><div><br></div><div><div>You can follow Varun Duggirala on Twitter at: <a href="https://twitter.com/varunduggi" target="_blank" rel="noopener noreferrer">https://twitter.com/varunduggi</a> and on Instagram at <a href="https://instagram.com/varunduggi" target="_blank" rel="noopener noreferrer">https://instagram.com/varunduggi</a><br></div><div><p>Find full videos on the <a href="https://www.youtube.com/channel/UCCBYXtJvwxdzzlWo5TxitTw" target="_blank" rel="noopener noreferrer">AiD YouTube Channel</a></p><p>The show is available across platforms:<br><a href="https://open.spotify.com/show/5SmETmi443hNielAmsElNG?si=a88e6c6776304d9a" target="_blank" rel="noopener noreferrer">Spotify</a> | <a href="https://podcasts.apple.com/in/podcast/advertising-is-dead-with-varun-duggirala/id1440706394" target="_blank" rel="noopener noreferrer">Apple Podcasts</a> | <a href="https://podcasts.google.com/search/advertising%20is%20dead" target="_blank" rel="noopener noreferrer">Google Podcasts</a> | <a href="https://www.jiosaavn.com/shows/advertising-is-dead-with-varun-duggirala/1/jnnBfsbEvUM_" target="_blank" rel="noopener noreferrer">JioSaavn</a> | <a href="https://gaana.com/podcast/advertising-is-dead-season-1" target="_blank" rel="noopener noreferrer">Gaana</a> | <a href="https://music.amazon.in/podcasts/d7e51fb5-68d2-4a32-8589-4a9e5f98b696/advertising-is-dead-with-varun-duggirala" target="_blank" rel="noopener noreferrer">Amazon Music</a></p><p>You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a><br>or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a></p><p>Do follow IVM Podcasts on social media.</p><p>We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/" target="_blank" rel="noopener noreferrer">Facebook</a>, <a href="https://twitter.com/IVMPodcasts" target="_blank" rel="noopener noreferrer">Twitter</a>, &amp; <a href="https://www.instagram.com/ivmpodcasts/?hl=en" target="_blank" rel="noopener noreferrer">Instagram</a>.</p></div><a href="https://instagram.com/varunduggi" target="_blank" rel="noopener noreferrer"><div><br></div></a></div>

Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.

<p>Advertising is dead - It’s all business now. The world of business &amp; startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.<br></p>

Advertising Is Dead, it's all Business now. With Varun Duggirala.

Advertising is Dead: It's all Business with Varun Duggirala

In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.

Kaushik Mukherjee on The Journey & Evolution of SUGAR

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations.
In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.
In this episode, they talk about how ads have become multi-channel, a lot more thought and clearance is required in today's commercials, and the increased use of technology to enhance quality. They discuss the pros and cons of using AI versus human intervention in creatives. They also discuss how data is key, how subscription models exist as an alt to advertising models, and how everything is an agency now.
This is the last episode of Advertising Is Dead before it goes on an indefinite break. Check out our older episodes; we'd always love to hear feedback and suggestions.
Thank you for being a part of this journey!

Find Amit on Instagram | Twitter | LinkedIn
(https://www.instagram.com/doshiamit/)
(doshiamit)
(https://www.linkedin.com/in/amitdoshi/)

Find Kavita on Instagram | Twitter | LinkedIn
(https://www.instagram.com/kavitarajwade/)
(kavitarajwade)
(https://www.linkedin.com/in/kavita-rajwade-bab3a826/)

Find IVM on Instagram | Twitter | LinkedIn | YouTube | Website
(https://www.instagram.com/ivmpodcasts/)
(IVMPodcasts)
(https://www.linkedin.com/company/ivmpodcasts/)
(IVM Podcasts)
(IVM Podcasts - Indian Podcasts for you to listen to)

You can follow Varun Duggirala on Twitter at: varunduggi and on Instagram at https://instagram.com/varunduggi

Find full videos on the AiD YouTube Channel

The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: IVM Podcasts - Apps on Google Play
or iOS: https://ivm.today/ios

Do follow IVM Podcasts on social media.

We are @ivmpodcasts on Facebook, Twitter, & Instagram.

<p dir="auto">Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations.<br>In this episode, Varun is joined by Amit &amp; Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.<br>In this episode, they talk about how ads have become multi-channel, a lot more thought and clearance is required in today's commercials, and the increased use of technology to enhance quality. They discuss the pros and cons of using AI versus human intervention in creatives. They also discuss how data is key, how subscription models exist as an alt to advertising models, and how everything is an agency now.<br>This is the last episode of Advertising Is Dead before it goes on an indefinite break. Check out our older episodes; we'd always love to hear feedback and suggestions.<br>Thank you for being a part of this journey!</p>
<p dir="auto">Find Amit on Instagram | Twitter | LinkedIn<br>(<a href="https://www.instagram.com/doshiamit/">https://www.instagram.com/doshiamit/</a>)<br>(<a href="https://twitter.com/doshiamit" data-testid="inline-card-resolved-view">doshiamit</a>)<br>(<a href="https://www.linkedin.com/in/amitdoshi/">https://www.linkedin.com/in/amitdoshi/</a>)</p>
<p dir="auto">Find Kavita on Instagram | Twitter | LinkedIn<br>(<a href="https://www.instagram.com/kavitarajwade/">https://www.instagram.com/kavitarajwade/</a>)<br>(<a href="https://twitter.com/kavitarajwade" data-testid="inline-card-resolved-view">kavitarajwade</a>)<br>(<a href="https://www.linkedin.com/in/kavita-rajwade-bab3a826/">https://www.linkedin.com/in/kavita-rajwade-bab3a826/</a>)</p>
<p dir="auto">Find IVM on Instagram | Twitter | LinkedIn | YouTube | Website<br>(<a href="https://www.instagram.com/ivmpodcasts/">https://www.instagram.com/ivmpodcasts/</a>)<br>(<a href="https://twitter.com/IVMPodcasts" data-testid="inline-card-resolved-view">IVMPodcasts</a>)<br>(<a href="https://www.linkedin.com/company/ivmpodcasts/">https://www.linkedin.com/company/ivmpodcasts/</a>)<br>(<a href="https://www.youtube.com/c/IVMPodcasts" data-testid="inline-card-resolved-view">IVM Podcasts</a>)<br>(<a href="https://ivmpodcasts.com/" data-testid="inline-card-resolved-view">IVM Podcasts - Indian Podcasts for you to listen to</a>)</p>
<p dir="auto">You can follow Varun Duggirala on Twitter at: varunduggi and on Instagram at <a href="https://instagram.com/varunduggi">https://instagram.com/varunduggi</a></p>
<p dir="auto">Find full videos on the AiD YouTube Channel</p>
<p dir="auto">The show is available across platforms:<br>Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music</p>
<p dir="auto">You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: IVM Podcasts - Apps on Google Play<br>or iOS: <a href="https://ivm.today/ios">https://ivm.today/ios</a></p>
<p dir="auto">Do follow IVM Podcasts on social media.</p>
<p dir="auto">We are @ivmpodcasts on Facebook, Twitter, &amp; Instagram.</p>

In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.

Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others. 

They talk about how Podcasts have evolved from being a passive-listening company to something that is actively listened to and sought after, shallow engagement VS deep engagement, creators turning into podcasters, how the pandemic contributed to the popularity of podcasting, establishing a presence on YouTube, working with brands, and much more. 

Find Amit on Instagram | Twitter | LinkedIn
Find Kavita on Instagram | Twitter | LinkedIn

Find IVM on Instagram | Twitter | LinkedIn | YouTube | Website
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi


Find full videos on the AiD YouTube Channel

The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

<div>Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. </div><div>In this episode, Varun is joined by Amit &amp; Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others. <br><br></div><div>They talk about how Podcasts have evolved from being a passive-listening company to something that is actively listened to and sought after, shallow engagement VS deep engagement, creators turning into podcasters, how the pandemic contributed to the popularity of podcasting, establishing a presence on YouTube, working with brands, and much more. <br><br></div><div>Find Amit on <a href="https://www.instagram.com/doshiamit/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://twitter.com/doshiamit" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.linkedin.com/in/amitdoshi/" target="_blank" rel="noopener noreferrer">LinkedIn</a></div><div><br></div><div>Find Kavita on <a href="https://www.instagram.com/kavitarajwade/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://twitter.com/kavitarajwade" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.linkedin.com/in/kavita-rajwade-bab3a826/" target="_blank" rel="noopener noreferrer">LinkedIn</a></div><div><br><br></div><div>Find IVM on <a href="https://www.instagram.com/ivmpodcasts/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://twitter.com/IVMPodcasts" target="_blank" rel="noopener noreferrer">Twitter </a>| <a href="https://www.linkedin.com/company/ivmpodcasts/" target="_blank" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/c/IVMPodcasts" target="_blank" rel="noopener noreferrer">YouTube</a> | <a href="https://ivmpodcasts.com/" target="_blank" rel="noopener noreferrer">Website</a></div><div><br><div>You can follow Varun Duggirala on Twitter at: <a href="https://twitter.com/varunduggi" target="_blank" rel="noopener noreferrer">https://twitter.com/varunduggi</a> and on Instagram at <a href="https://instagram.com/varunduggi" target="_blank" rel="noopener noreferrer">https://instagram.com/varunduggi</a><br></div><div><p>Find full videos on the <a href="https://www.youtube.com/channel/UCCBYXtJvwxdzzlWo5TxitTw" target="_blank" rel="noopener noreferrer">AiD YouTube Channel</a></p><p>The show is available across platforms:<br><a href="https://open.spotify.com/show/5SmETmi443hNielAmsElNG?si=a88e6c6776304d9a" target="_blank" rel="noopener noreferrer">Spotify</a> | <a href="https://podcasts.apple.com/in/podcast/advertising-is-dead-with-varun-duggirala/id1440706394" target="_blank" rel="noopener noreferrer">Apple Podcasts</a> | <a href="https://podcasts.google.com/search/advertising%20is%20dead" target="_blank" rel="noopener noreferrer">Google Podcasts</a> | <a href="https://www.jiosaavn.com/shows/advertising-is-dead-with-varun-duggirala/1/jnnBfsbEvUM_" target="_blank" rel="noopener noreferrer">JioSaavn</a> | <a href="https://gaana.com/podcast/advertising-is-dead-season-1" target="_blank" rel="noopener noreferrer">Gaana</a> | <a href="https://music.amazon.in/podcasts/d7e51fb5-68d2-4a32-8589-4a9e5f98b696/advertising-is-dead-with-varun-duggirala" target="_blank" rel="noopener noreferrer">Amazon Music</a></p><p>You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a><br>or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a></p><p>Do follow IVM Podcasts on social media.</p><p>We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/" target="_blank" rel="noopener noreferrer">Facebook</a>, <a href="https://twitter.com/IVMPodcasts" target="_blank" rel="noopener noreferrer">Twitter</a>, &amp; <a href="https://www.instagram.com/ivmpodcasts/?hl=en" target="_blank" rel="noopener noreferrer">Instagram</a>.</p></div><a href="https://instagram.com/varunduggi" target="_blank" rel="noopener noreferrer"><div><p></p></div></a></div>

Varun, Amit, Kavita discuss the then and now of Podcasting and Advertising from 2019 to 2022

Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)

In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing & Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its quality and consistency. With this complete made-in-India product, the young marketing head aims to raise the bar and add dignity and equality for senior citizens, 
In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more. 

Check out Nobel Hygiene & Friends on their website.
Find Kartik on Instagram | Twitter | Linkedin)
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi


Find full videos on the AiD YouTube Channel

The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

<div>In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing &amp; Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its quality and consistency. With this complete made-in-India product, the young marketing head aims to raise the bar and add dignity and equality for senior citizens,&nbsp;</div><a href="http://citizens.In" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="http://citizens.In"><br></span></a><div>In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more. <br><br></div><div>Check out <a href="https://www.nobelhygiene.com/" target="_blank" rel="noopener noreferrer">Nobel Hygiene</a> &amp; <a href="https://friendsdiaper.in/" target="_blank" rel="noopener noreferrer">Friends</a> on their website.</div><div><br></div><div>Find Kartik on <a href="https://www.instagram.com/jkool247/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://twitter.com/johari_kartik?s=20&amp;t=jl3vksScw8XWyKBS1mzG7Q" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.linkedin.com/in/kartik-johari-22b25746/_" target="_blank" rel="noopener noreferrer">Linkedin</a>)</div><div><span><br>You can follow Varun Duggirala on Twitter at: </span><a href="https://twitter.com/varunduggi" target="_blank" rel="noopener noreferrer">https://twitter.com/varunduggi</a><span> and on Instagram at </span><a href="https://instagram.com/varunduggi" target="_blank" rel="noopener noreferrer">https://instagram.com/varunduggi</a><br></div><div><p>Find full videos on the <a href="https://www.youtube.com/channel/UCCBYXtJvwxdzzlWo5TxitTw" target="_blank" rel="noopener noreferrer">AiD YouTube Channel</a></p><p>The show is available across platforms:<br><a href="https://open.spotify.com/show/5SmETmi443hNielAmsElNG?si=a88e6c6776304d9a" target="_blank" rel="noopener noreferrer">Spotify</a> | <a href="https://podcasts.apple.com/in/podcast/advertising-is-dead-with-varun-duggirala/id1440706394" target="_blank" rel="noopener noreferrer">Apple Podcasts</a> | <a href="https://podcasts.google.com/search/advertising%20is%20dead" target="_blank" rel="noopener noreferrer">Google Podcasts</a> | <a href="https://www.jiosaavn.com/shows/advertising-is-dead-with-varun-duggirala/1/jnnBfsbEvUM_" target="_blank" rel="noopener noreferrer">JioSaavn</a> | <a href="https://gaana.com/podcast/advertising-is-dead-season-1" target="_blank" rel="noopener noreferrer">Gaana</a> | <a href="https://music.amazon.in/podcasts/d7e51fb5-68d2-4a32-8589-4a9e5f98b696/advertising-is-dead-with-varun-duggirala" target="_blank" rel="noopener noreferrer">Amazon Music</a></p><p>You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a><br>or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a></p><p>Do follow IVM Podcasts on social media.</p><p>We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/" target="_blank" rel="noopener noreferrer">Facebook</a>, <a href="https://twitter.com/IVMPodcasts" target="_blank" rel="noopener noreferrer">Twitter</a>, &amp; <a href="https://www.instagram.com/ivmpodcasts/?hl=en" target="_blank" rel="noopener noreferrer">Instagram</a>.</p></div><a href="https://instagram.com/varunduggi"><div><br></div></a><div></div><div><br></div>

In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more.

Kaushik Mukherjee on The Journey & Evolution of SUGAR

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