Advertising is Dead: It's all Business with Varun DuggiralaDestigmatising Absorbent Hygiene Products For Elder Care ft. Kartik Johari
In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing & Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its quality and consistency. With this complete made-in-India product, the young marketing head aims to raise the bar and add dignity and equality for senior citizens,
In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more.
Check out Nobel Hygiene & Friends on their website.
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
Advertising is Dead: It's all Business with Varun Duggirala
Advertising is dead - It’s all business now. The world of business & startups is in constant motion …Social links
Follow podcast
Recent clips
Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)
38:11
Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)
30:57
Kaushik Mukherjee on The Journey & Evolution of SUGAR
36:28