Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'.

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'.
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Why Taylor Swift is a commercial machine, not a political one

Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising. 

Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising.

The jogging President, New Balance & the problem with political ads

Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. 

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russ &amp; Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. 
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/

People are losing faith in the power of ads

Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones. 

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones. 
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/

Why Taylor Swift is a commercial machine, not a political one

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