Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand. 

Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

'They have more money than God': Telstra's new campaign and the woes of Gen Z

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to.

We watch: 
Build Australia
Eli Lilly

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can';&nbsp;The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation;&nbsp;Build Australia launches as an optimistic, pro-growth national movement and new research suggests we&rsquo;re speaking dramatically less than we used to.
We watch:&nbsp;
<ul>
<li><a href="https://www.instagram.com/reel/DYBnAVTBYrt/?igsh=dzY3Z24zczF4c2py">Build Australia</a></li>
<li><a href="https://www.lilly.com/about/brand-partners/caitlin-clark">Eli Lilly</a></li>
</ul>

Big Pharma & 'The Enhanced Games'

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.

We discuss: 


The AI revolution
The 'vandalism' of legacy brands


The global power shift


The future of media

 

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.
We discuss:&nbsp;
<ul>
<li>
The AI revolution
</li>
<li>The 'vandalism' of legacy brands</li>
<li>
The global power shift
</li>
<li>
The future of media
&nbsp;
</li>
</ul>

We speak to Sir Martin Sorrell 

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign. 

We watch: 
Austex
PETA
Windows

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft &amp; Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign.&nbsp;
We watch:&nbsp;<a href="https://www.youtube.com/watch?v=g_w0mHFUhEM"></a>
<ul>
<li><a href="https://www.youtube.com/watch?v=ux8kWhcLI4w">Austex</a></li>
<li><a href="https://www.youtube.com/watch?v=g_w0mHFUhEM">PETA</a></li>
<li><a href="https://www.youtube.com/watch?v=IIYo6pJf5jY">Windows</a></li>
</ul>

'They have more money than God': Telstra's new campaign and the woes of Gen Z

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