Russ and Freddie look at the Trump effect in Canada, review the lackluster political slogans from the Australian election & explain why the advertising campaign for diamonds might be the most successful in history. 

Russ and Freddie look at the Trump effect in Canada, review the lackluster political slogans from the Australian election &amp; explain why the advertising campaign for diamonds might be the most successful in history.&nbsp;

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

The Trump effect & a history of diamond marketing

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.

We discuss: 


The AI revolution
The 'vandalism' of legacy brands


The global power shift


The future of media

 

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.
We discuss:&nbsp;
<ul>
<li>
The AI revolution
</li>
<li>The 'vandalism' of legacy brands</li>
<li>
The global power shift
</li>
<li>
The future of media
&nbsp;
</li>
</ul>

We speak to Sir Martin Sorrell 

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign. 

We watch: 
Austex
PETA
Windows

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft &amp; Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign.&nbsp;
We watch:&nbsp;<a href="https://www.youtube.com/watch?v=g_w0mHFUhEM"></a>
<ul>
<li><a href="https://www.youtube.com/watch?v=ux8kWhcLI4w">Austex</a></li>
<li><a href="https://www.youtube.com/watch?v=g_w0mHFUhEM">PETA</a></li>
<li><a href="https://www.youtube.com/watch?v=IIYo6pJf5jY">Windows</a></li>
</ul>

'If it's legal, you should be able to advertise it' 

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.

We watch: 
Vodafone
Data Protection Commission Ireland 
Canva

We talk about Vodafone's aggressive new strategy to name &amp; shame the competition, Canva&rsquo;s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=RzaXVqOvA8k">Vodafone</a></li>
<li><a href="https://www.youtube.com/watch?v=4QL1FmBaof8">Data Protection Commission Ireland&nbsp;</a></li>
<li><a href="https://www.youtube.com/watch?v=LIF-z2w60ps&amp;t=18s">Canva</a></li>
</ul>

The Trump effect & a history of diamond marketing

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