Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising. 

Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

The jogging President, New Balance & the problem with political ads

Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. 

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russ &amp; Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. 
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/

People are losing faith in the power of ads

Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones. 

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones. 
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/

Why Telstra was the real winner of the AFL Grand Final

Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet'

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet'
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/

The jogging President, New Balance & the problem with political ads

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