Russ & Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders in marketing today. 

 

Russ &amp; Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders in marketing today.&nbsp;
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Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

‘More creative is more effective’; With Telstra's CMO Brent Smart 

We watch: 
'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM
'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk
Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A

We watch:&nbsp;
<ul>
<li>'Rich People Live Longer' from Hims &amp; Hers - <a href="https://www.youtube.com/watch?v=aZ7Z5LTJWHM">https://www.youtube.com/watch?v=aZ7Z5LTJWHM</a></li>
<li>'Question everything but yourself' from Equinox - <a href="https://www.youtube.com/watch?v=8hj-EIu94yk">https://www.youtube.com/watch?v=8hj-EIu94yk</a></li>
<li>Kalshi - <a href="https://www.youtube.com/watch?v=-QMftwmyW-A">https://www.youtube.com/watch?v=-QMftwmyW-A</a></li>
</ul>

Prediction markets & why trust in advertising it at an all time high 

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. 

We watch:
'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg

Russ &amp; Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (&amp; triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.&nbsp;
We watch:
<ul>
<li>'Backstory' from Levi's - <a href="https://www.youtube.com/watch?v=j70p29KipEE">https://www.youtube.com/watch?v=j70p29KipEE</a></li>
<li>'Can I get a six pack quickly?' from Anthropic and Claude - <a href="https://www.youtube.com/watch?v=kQRu7DdTTVA&amp;t=1s">https://www.youtube.com/watch?v=kQRu7DdTTVA&amp;t=1s</a></li>
<li>'For Those Who Bring The Heat' from ABSOLUT x TOBASCO -&nbsp;<a href="https://www.youtube.com/watch?v=1FBVEfTIGVg">https://www.youtube.com/watch?v=1FBVEfTIGVg</a></li>
</ul>

Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain

We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.  

We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser. 

 

We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.&nbsp;&nbsp;
We watch: 'The Choice' from&nbsp;Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage &amp; 'American Icons' from Budweiser.&nbsp;
&nbsp;

‘More creative is more effective’; With Telstra's CMO Brent Smart

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