Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) & Monzo’s “Get busy living” platform pushes banking into the background.

We watch:
Kidney Health Australia
Monzo

Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree,&nbsp;Coca-Cola&rsquo;s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) &amp; Monzo&rsquo;s &ldquo;Get busy living&rdquo; platform pushes banking into the background.
We watch:
<ul>
<li><a href="https://share.google/aruA12WVtGJvKehfK">Kidney Health Australia</a></li>
<li><a href="youtu.be/Yu9nM8FpHWk?si=DHSEq9jWxK5wWixq">Monzo</a></li>
</ul>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

"It's still about presence": Why Coca-Cola is the ultimate marketing power

Russel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform.

Check out The Daily Aus online and on Instagram

Follow AdMission pod on Instagram

Russel &amp; Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform.
Check out The Daily Aus <a href="https://www.thedailyaus.com.au/">online</a> and on <a href="https://www.instagram.com/thedailyaus/?hl=en">Instagram</a>
Follow AdMission pod on&nbsp;<a href="https://www.instagram.com/admissionpodcast/">Instagram</a>

"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation

Brand Beckham wins at the World Cup, Yeti’s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way & Hasbro’s Blooms by Play-Doh asks whether adult play can become a wellness category.

We watch:
YETI
Hawkstone

 

Brand Beckham wins at the World Cup, Yeti&rsquo;s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way &amp; Hasbro&rsquo;s Blooms by Play-Doh asks whether adult play can become a wellness category.
We watch:
<ul>
<li><a href="https://www.youtube.com/watch?v=9PZ2ylr_IP8">YETI</a></li>
<li><a href="https://www.youtube.com/watch?v=Yc9TKY6om9U">Hawkstone</a></li>
</ul>
&nbsp;

Brand Beckham, YETI & Jeremy Clarkson's Hawkstone ad

Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign.

We watch:
Claude & Anthropic
Schweppes
Castle Milk Stout

Anthropic&rsquo;s Claude airs 52,000 peoples AI questions in a new campaign,&nbsp;Castle Milk Stout and Schweppes both want us to slow down - which brand does it better?&nbsp;And Aperol&rsquo;s bottle has had a redesign.
We watch:
<ul>
<li><a href="https://www.youtube.com/watch?v=jVbGX7zJHi8">Claude &amp; Anthropic</a></li>
<li><a href="https://www.instagram.com/reels/DZw4t1ATUCD/">Schweppes</a></li>
<li><a href="m.youtube.com/watch?v=g9hTHc4_sqQ&amp;pp=0gcJCWQCo7VqN5tD&amp;ra=m">Castle Milk Stout</a></li>
</ul>

"It's still about presence": Why Coca-Cola is the ultimate marketing power

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