Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand. 

Also discuss the come-back of the 'dumb phone'. 

Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand. 
Also discuss the come-back of the 'dumb phone'.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

'It's really bloody gross': The decline of dating apps & Apple's big flop

Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds. 

Freddie and Good One Creative pitch an alternative ad to get young people off vapes. 

Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds. 
Freddie and Good One Creative pitch an alternative ad to get young people off vapes.

Brand ballads & why the new anti-vaping campaign 'makes no sense!'

Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public. 

Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public.

'Hungover is a big market'; The meat industry & Guzman y Gomez goes public

Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand. 

Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand.

'It's really bloody gross': The decline of dating apps & Apple's big flop

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