Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand. 

Also discuss the come-back of the 'dumb phone'. 

Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand. 
Also discuss the come-back of the 'dumb phone'.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

'It's really bloody gross': The decline of dating apps & Apple's big flop

In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby.

From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world’s most lucrative league is taking over Australia for a historic first regular-season game at the MCG.

In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby.
From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world&rsquo;s most lucrative league is taking over Australia for a historic first regular-season game at the MCG.

How Brett Gosper Brought the NFL to Australia

Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson’s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers.

We watch: 
National Tiles
Crocs

Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson&rsquo;s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers.
We watch:&nbsp;
<ul>
<li><a href="https://vimeo.com/1222577000?fl=pl&amp;fe=sh">National Tiles</a></li>
<li><a href="https://www.instagram.com/reel/DcJ4bcsCtJn/?utm_source=ig_web_copy_link&amp;stkn=MzRlODBiNWFlZA==">Crocs</a></li>
</ul>

Distinct Brand Assets & Brand Owned Media

In today’s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imagination gets left out of the mix. Plus, the team breaks down Optus's brand revival strategy in a crowded network market and finally, they explore how the Gap leverages on-the-rise celebrities to build major cultural clout.

We watch:
Optus
Fanta
Gap

In today&rsquo;s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imagination gets left out of the mix. Plus, the team breaks down Optus's brand revival strategy in a crowded network market and finally, they explore how the Gap leverages on-the-rise celebrities to build major cultural clout.
We watch:
<ul>
<li><a href="https://youtu.be/YyftrpH_m8c?si=ug8jvXsopQPAi_uX">Optus</a></li>
<li><a href="https://www.youtube.com/watch?v=3JZebAoypto">Fanta</a></li>
<li><a href="https://www.youtube.com/watch?v=6eQ6NWuFaCk">Gap</a></li>
</ul>

'It's really bloody gross': The decline of dating apps & Apple's big flop

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