Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign.

Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Inside out advertising, the ‘burger wars’ and Speedo’s new campaign

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign. 

We watch: 
Austex
PETA
Windows

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft &amp; Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign.&nbsp;
We watch:&nbsp;<a href="https://www.youtube.com/watch?v=g_w0mHFUhEM"></a>
<ul>
<li><a href="https://www.youtube.com/watch?v=ux8kWhcLI4w">Austex</a></li>
<li><a href="https://www.youtube.com/watch?v=g_w0mHFUhEM">PETA</a></li>
<li><a href="https://www.youtube.com/watch?v=IIYo6pJf5jY">Windows</a></li>
</ul>

'If it's legal, you should be able to advertise it' 

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.

We watch: 
Vodafone
Data Protection Commission Ireland 
Canva

We talk about Vodafone's aggressive new strategy to name &amp; shame the competition, Canva&rsquo;s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=RzaXVqOvA8k">Vodafone</a></li>
<li><a href="https://www.youtube.com/watch?v=4QL1FmBaof8">Data Protection Commission Ireland&nbsp;</a></li>
<li><a href="https://www.youtube.com/watch?v=LIF-z2w60ps&amp;t=18s">Canva</a></li>
</ul>

'They've come out swinging'; Gloves are off in Aussie marketing warfare

We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon. 

We watch:
VW 
British Airways 
Tesco
Vintage Vauxhall

We look at the latest from VW, British Airways, Tesco&rsquo;s fruit monster and debate the Nike controversy at the Boston marathon.&nbsp;
We watch:
<ul>
<li><a href="linkedin.com/posts/andrew-tindall_advertising-marketing-ugcPost-7455341832315506688-7Vq-?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAAByl-zIBDVczqUmPcZ7GRn-rwwA2pxnrRx8">VW&nbsp;</a></li>
<li><a href="https://www.famouscampaigns.com/2026/04/british-airways-charms-us-travellers-with-british-accent-campaign/">British Airways&nbsp;</a></li>
<li><a href="https://www.youtube.com/watch?v=3CYzNYeG3Kg">Tesco</a></li>
<li><a href="youtube.com/watch?si=i0bZEfefaDGXCprD&amp;v=_1F2OlQe-R0&amp;feature=youtu.be">Vintage Vauxhall</a></li>
</ul>

Inside out advertising, the ‘burger wars’ and Speedo’s new campaign

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