Russ and Freddie discuss how cities were designed to sell stuff, the 'when Harry met Sally' Reunion in Hellmann’s spot, reimagining pin security and DeepSeek's image problem.
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A very average billboard; & selling driverless cars
38:10

Why soccer is the hardest sport in the world to monetise
37:43

'Make it stand out like dogs balls'; Building businesses with Charlie Gearside
40:09