Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds. 

Freddie and Good One Creative pitch an alternative ad to get young people off vapes. 

Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds. 
Freddie and Good One Creative pitch an alternative ad to get young people off vapes.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Brand ballads & why the new anti-vaping campaign 'makes no sense!'

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.

We discuss: 


The AI revolution
The 'vandalism' of legacy brands


The global power shift


The future of media

 

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.
We discuss:&nbsp;
<ul>
<li>
The AI revolution
</li>
<li>The 'vandalism' of legacy brands</li>
<li>
The global power shift
</li>
<li>
The future of media
&nbsp;
</li>
</ul>

We speak to Sir Martin Sorrell 

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign. 

We watch: 
Austex
PETA
Windows

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft &amp; Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign.&nbsp;
We watch:&nbsp;<a href="https://www.youtube.com/watch?v=g_w0mHFUhEM"></a>
<ul>
<li><a href="https://www.youtube.com/watch?v=ux8kWhcLI4w">Austex</a></li>
<li><a href="https://www.youtube.com/watch?v=g_w0mHFUhEM">PETA</a></li>
<li><a href="https://www.youtube.com/watch?v=IIYo6pJf5jY">Windows</a></li>
</ul>

'If it's legal, you should be able to advertise it' 

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.

We watch: 
Vodafone
Data Protection Commission Ireland 
Canva

We talk about Vodafone's aggressive new strategy to name &amp; shame the competition, Canva&rsquo;s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=RzaXVqOvA8k">Vodafone</a></li>
<li><a href="https://www.youtube.com/watch?v=4QL1FmBaof8">Data Protection Commission Ireland&nbsp;</a></li>
<li><a href="https://www.youtube.com/watch?v=LIF-z2w60ps&amp;t=18s">Canva</a></li>
</ul>

Brand ballads & why the new anti-vaping campaign 'makes no sense!'

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