Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius. 

Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

The Tesco ad 'taking the marketing world by storm'

Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants.

And Freddie has a pitch to fix 'the problem with young men'. 

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants.
And Freddie has a pitch to fix 'the problem with young men'. 
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/

Zendaya in the sneaker wars & inside China's micro-drama industry

Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising. 

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising. 
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/

The jogging President, New Balance & the problem with political ads

Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. 

Get in touch with Russ & Freddie

Instagram: www.instagram.com/goodone.creative/

LinkedIn: www.linkedin.com/in/russelhowcroft/

Russ &amp; Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. 
Get in touch with Russ &amp; Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/

The Tesco ad 'taking the marketing world by storm'

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