On today’s podcast episode, we're exploring the world of fitness coaching with two legends: Will Nelson and Tikis Maciel.

Ever felt like the fitness coaching world is just too crowded? Will gets it. He's seen it all and knows that working with someone who truly specializes in your niche can be a game-changer. 

Generic coaching? Nah, that's old news. Specialization is where the magic happens.

The market's changed a lot recently. These days, fitness coaches are making seven figures organically! But let's be real, paid ads make things quicker. Will shares how he's never launched a brand without them. 

Now, if you're someone who dreads the idea of diving into paid ads because you've been burned before, you're not alone. Will understands that pain. He's seen people spend thousands on agencies with no results. 

Tikis has strong opinions about DM ads and how to use them effectively. The key is getting into conversations quickly, whether through AI or directly, to increase the chances of booking qualified calls. He’s all about building trust and making meaningful connections.

DM ads are a fantastic way to spark conversations and build trust. Will and Tikis explain how they use them to qualify leads quickly and efficiently. 

So, if you're tired of salespeople who don't get you or ads that seem to go nowhere, Will and Tikis talk about the importance of having a solid strategy, understanding your dream client, and building undeniable social proof.

Tune in and transform your approach to fitness coaching and business. Because, in the end, it's not just about the tactics but about having the right principles and strategies to succeed.

If you enjoyed this episode, be sure to subscribe, tune in and share this podcast.

Remember, Stay Calm, Change Lives, and Have Life On Your Terms!

Episode Highlights:

[00:00] Welcome to The Boardroom Podcast

[04:11] Building Trust with Instagram DM Ads for Lead Generation

[11:41] SMS Marketing: Quick ROI and Ad Optimization

[15:37] Messenger Ads: Boosting Leads in the Fitness Industry

[19:40] Personal Branding and Lead Generation Through DMs

[23:04] Crafting Specific Ad Messaging for High-Quality Leads

[30:27] Strategic Marketing and the Power of Clear Messaging

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