Alarming statistics reveal a 25% drop in average male testosterone over two decades and a 50% decrease in sperm health over 50 years.

Founder & CEO of Cool Beans Saara Jamieson joined Jason Matthews on 4BC Mornings to discuss their innovative cooling underwear to combat the serious decline in male testosterone and sperm health.

 

Alarming statistics reveal a 25% drop in average male testosterone over two decades and a 50% decrease in sperm health over 50 years.
Founder &amp; CEO of Cool Beans Saara Jamieson joined Jason Matthews on 4BC Mornings to discuss their innovative cooling underwear to combat the serious decline in male testosterone and sperm health.
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Tune in to 4BC Mornings, weekdays from 9am-12pm.

Tune in to 4BC Mornings, weekdays from 9am-12pm.

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Cool Beans: The underwear fighting the 25% drop in male testosterone

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/817d6b35-ffeb-414d-94b4-b393001de3dc/transcript

Join Jason Mathews each weekday from 9am-12pm on 4BC Mornings. 

Join Jason Mathews each weekday from 9am-12pm on 4BC Mornings.&nbsp;

FULL SHOW: 4BC Mornings with Jason Mathews, July 16th, 2026

After being told abruptly on the tenth anniversary of her father's death that he was not her biological parent, Victoria Backa spent decades unravelling a web of family secrets that upended her identity and personal life.

Following two separate instances of devastating DNA revelations, she finally tracked down her true biological father at the age of 53, filling a lifelong void and discovering their shared passion for woodwork.

After being told abruptly on the tenth anniversary of her father's death that he was not her biological parent, Victoria Backa spent decades unravelling a web of family secrets that upended her identity and personal life.
Following two separate instances of devastating DNA revelations, she finally tracked down her true biological father at the age of 53, filling a lifelong void and discovering their shared passion for woodwork.

How a Queensland woman's life was twice destroyed by devastating family secrets

Jason Matthews on 4BC Mornings is joined by UQ Associate Professor Michael Noetel about the rapidly escalating global AI race and what it means for the future of Australian jobs. 

They discuss how Australia must urgently build data centres to secure a voice in the conversation, especially as Gen Z faces the highest risk of having entry-level positions entirely replaced.

Jason Matthews on 4BC Mornings is joined by UQ Associate Professor Michael Noetel about the rapidly escalating global AI race and what it means for the future of Australian jobs. 
They discuss how Australia must urgently build data centres to secure a voice in the conversation, especially as Gen Z faces the highest risk of having entry-level positions entirely replaced.

Cool Beans: The underwear fighting the 25% drop in male testosterone

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