Alarming statistics reveal a 25% drop in average male testosterone over two decades and a 50% decrease in sperm health over 50 years.

Founder & CEO of Cool Beans Saara Jamieson joined Jason Matthews on 4BC Mornings to discuss their innovative cooling underwear to combat the serious decline in male testosterone and sperm health.

 

Alarming statistics reveal a 25% drop in average male testosterone over two decades and a 50% decrease in sperm health over 50 years.
Founder &amp; CEO of Cool Beans Saara Jamieson joined Jason Matthews on 4BC Mornings to discuss their innovative cooling underwear to combat the serious decline in male testosterone and sperm health.
&nbsp;

Tune in to 4BC Mornings, weekdays from 9am-12pm.

Tune in to 4BC Mornings, weekdays from 9am-12pm.

4BC Mornings

4BC Mornings - Highlights

4BC On-Demand

4BC Mornings with Jason Matthews

Cool Beans: The underwear fighting the 25% drop in male testosterone

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/817d6b35-ffeb-414d-94b4-b393001de3dc/transcript

Join Jason Matthews each weekday from 9am-12pm on 4BC Mornings.  

Join Jason Matthews each weekday from 9am-12pm on 4BC Mornings.&nbsp;&nbsp;

FULL SHOW: 4BC Mornings with Jason Matthews, February 24th, 2026

Pharmacy Guild President Chris Owen joined Jason Matthews on 4BC Mornings to discuss the severe impacts of shingles, a viral condition that attacks the nervous system.

They highlighted that the once-pricey vaccine is now covered by the government for eligible Australians over 50, urging listeners to speak to their healthcare providers.

Pharmacy Guild President Chris Owen joined Jason Matthews on 4BC Mornings to discuss the severe impacts of shingles, a viral condition that attacks the nervous system.
They highlighted that the once-pricey vaccine is now covered by the government for eligible Australians over 50, urging listeners to speak to their healthcare providers.

Shingles action week: Expert urges over-50s to access now-free vaccine

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/260a43ca-77ff-4b78-80ad-b3fb001dbca6/transcript

New research from Flinders University reveals that zero-alcohol beverage advertisements are making teenagers more likely to desire full-strength alcohol.

Researcher Nathan Harrison joined Jason Matthews on 4BC Mornings to suggest that these ads, primarily seen on social media, serve as brand marketing that bypasses current alcohol advertising restrictions.

New research from Flinders University reveals that zero-alcohol beverage advertisements are making teenagers more likely to desire full-strength alcohol.
Researcher Nathan Harrison joined Jason Matthews on 4BC Mornings to suggest that these ads, primarily seen on social media, serve as brand marketing that bypasses current alcohol advertising restrictions.

How zero-alcohol ads are driving teenagers to full-strength beer

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/7c076b1e-664b-40c4-8b01-b3fb0012c99b/transcript

Cool Beans: The underwear fighting the 25% drop in male testosterone

In 3 playlist(s)

4BC Mornings with Jason Matthews

Social links

Follow podcast

Recent clips