What if everything you believe about freedom is wrong?
Author David Epstein joins Michael Easter to break down why constraints — not freedom — drive better work, better wellness, and better creativity. Epstein is the bestselling author of Range and The Sports Gene, and his new book Inside the Box: How Constraints Make Us Better argues we have it backwards on freedom.
They discuss why General Magic collapsed under unlimited possibility while Pixar dominated, why your brain is literally built to prevent you from thinking, and the simple sleep hack that made David a morning person for two years without an alarm clock.
This is the playbook for thinking slow, acting fast, and finally figuring out what to stop doing.
Two Percent is hosted by Michael Easter. Today’s episode was produced by Joey Fischground, Robbie Hiser, Dana Brawer and Julia Nutter. From Kaleidoscope, our executive producers are Mangesh Hattikudur and Kate Osborn and Julia Nutter. From iHeart, our executive producers are Katrina Norvell and Nikki Ettore. Our Head of Video is Maria Paz Mendez Hodes. This episode was edited by Ryan Mulhern. Our theme music is by the Heater Manager.

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