Poppy Nichaloff built an online audience before she had kids. Now she's raising two young children and running a business alongside her husband that reaches a lot further than their own feed.

That husband is Jacob Nichaloff, known as J-MILLA, a Mak Mak Marranunggu hip hop artist from Darwin and winner of the 2021 Archie Roach Foundation Award. Together they founded Generation Rise, bringing social media literacy and mental health workshops into remote First Nations communities across the country, work they've been doing for eight years.

In this episode of You're In Charge, Sav Perera talks with Poppy about the boundaries she's drawn around sharing her own kids online, despite building her entire career on sharing her life. She's candid about what it actually takes to run a business with your husband: he owns the creative side, she owns the business side, and neither one crosses into the other's lane.

Poppy also talks about burnout, the five-week trip through 13 communities from Darwin to Broome that left them both exhausted, and the moment she realised motherhood couldn't be the only title she holds. Her rule is simple: she controls the babies, not the other way around.

If you've ever tried to build something alongside your partner, or wondered what it looks like to use a platform for more than yourself, this one is worth your time.

Recorded on Kaurna Land. You're In Charge is brought to you by ThincHer, an initiative of ThincLab at Adelaide University.

CHAPTERS

00:00 Cold open

00:17 Welcome to Season 2

00:21 Meet Poppy Nichaloff

01:24 Back to the beginning

02:51 "It never planned to be this"

03:59 Spotting the gap

05:35 What to share, what to keep back

07:11 Keeping the kids out of campaigns

08:16 Letting them in, on her terms

09:34 Working with her husband

10:39 How they resolve conflict

11:42 Keeping business out of the marriage

13:24 A day in the Nichaloff household

16:07 Mother is not the only title

18:00 The risk of burnout

19:42 Learning to step back

20:37 Reading the warning signs

21:15 Inside Generation Rise

24:09 Inside a workshop

26:43 The mental health piece

29:21 What's next for Generation Rise

29:46 What Poppy wants to master

31:05 Sav's takeaway

32:00 Next week on You're In Charge