Anine Bing has spent more than a decade building the kind of fashion empire most entrepreneurs dream of, launching ANINE BING from a Los Angeles garage and turning her signature blend of Scandinavian simplicity and LA cool into a global brand. But now, the designer, entrepreneur and creative is asking a different question: what success actually look like when it feels like it’s time to start again? 

This week, Marie Claire Australia Editor Georgie McCourt is joined by Anine for a deeply personal conversation about awakening, ambition, burnout, divorce, motherhood, creativity and the journey of finding her way back to herself. 

At 43, Anine found herself questioning whether she was truly living her truth or feeling fulfilled. After years of building her global fashion brand while raising her children, she realised she had been so busy “building, building, building” that she hadn’t had time to sit with herself and understand how she really felt. What followed was a period of deep inner work, major personal change and, ultimately, a new sense of freedom. 

Anine also talks candidly about divorce, starting again in her 40s and the unexpected happiness she found on the other side. From creating a new home on her own terms to discovering that she is genuinely happy being alone, Anine reflects on what freedom means to her now and why she feels she has finally come back to herself. 

The conversation also explores the evolution of ANINE BING, from packing orders on the garage floor while pregnant to building a global fashion business, and the importance of staying in your own lane rather than getting distracted by what everyone else is doing. She shares her philosophy on personal style, buying less but better, and why the right clothes can change how you feel about yourself. 

Plus, Anine opens up about music as a form of healing, her album Chapter Two, motherhood, raising teenagers, finding her voice and why she now feels an obligation to share her experiences if they might help another woman. 

This episode covers: 

• Anine Bing on her awakening in her 40s  
• Finding your way back to yourself  
• The hidden reality of burnout and ambition 
• Balancing motherhood and building a global business  
• Learning to prioritise yourself  
• Divorce and finding happiness on the other side  
• Starting a new chapter on your own terms  
• The freedom of being alone  
• Staying in your own lane  
• Building a successful fashion brand  
• Buying less and better and finding your personal uniform  
• Fashion, confidence and how clothes make us feel 
• Music as therapy and healing and Anine’s new album, Chapter Two  
• Motherhood and raising teenagers  
• Being comfortable in your own skin  
• The power of starting over  
• Why you shouldn’t give up 

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Credits:   

Host Georgie McCourt   

Edited by Helen Smith 

Head of Vodcasting Rachel Fountain 

With thanks to our amazing team at Marie Claire  

You're Gonna Want to Hear This is a production of Marie Claire and Are Media.