Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.

In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way. 

Let’s jump in!

______

Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing.

Speak to you then!

______

LINKS:
LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
Website: https://www.sella.io/

Connect:


Listen to other episodes of Reimagining Healthcare


Connect with Yianni Serpanos on LinkedIn


Follow HealthTechX on LinkedIn

Today I’m speaking with Peter Caddick, Founder &amp; CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.
In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way. 
Let’s jump in!
______
Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing.
Speak to you then!
______
LINKS:
<ul>
<li>LinkedIn: <a href="https://www.linkedin.com/in/petercaddick/?originalSubdomain=au">https://www.linkedin.com/in/petercaddick/?originalSubdomain=au</a></li>
<li>Website: <a href="https://www.sella.io/">https://www.sella.io/</a></li>
</ul>
Connect:
<ul data-indent-level="1">
<li>
<a href="https://healthtechx.com.au/podcasts/" data-renderer-mark="true">Listen to other episodes of Reimagining Healthcare</a>
</li>
<li>
<a href="https://www.linkedin.com/in/yianni-serpanos/" data-renderer-mark="true">Connect with Yianni Serpanos on LinkedIn</a>
</li>
<li>
<a href="https://www.linkedin.com/company/healthtechx" data-renderer-mark="true">Follow HealthTechX on LinkedIn</a>
</li>
</ul>

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics. 

Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and getcoreplus.com (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics. 
Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.
Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation &amp; health tech start up community) and getcoreplus.com (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation.

Reimagining Healthcare

Reimagining Healthcare is a podcast that is talking health tech & digital health innovation. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. 

We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  Our guests include healthcare providers, health-tech developers, healthtech advisers and healthtech investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space. 

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and coreplus.com.au (digital health practice management software).

Reimagining Healthcare is a podcast that is talking health tech &amp; digital health innovation. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  Our guests include healthcare providers, health-tech developers, healthtech advisers and healthtech investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space. Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation &amp; health tech start up community) and coreplus.com.au (digital health practice management software).

Activity Based Marketing in Healthcare - Peter Caddick (sella.io)

Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.

Intro Part B:

Last episode, Peter explained what an Activity Based Marketing service agency was and how that was reimagining marketing agency engagement supporting B2B businesses. In this episode we extend the discussion into branding, strategy, referrals, key channels and alignments and what healthcare businesses should be doing to respond to the rapidly approaching future of marketing.

Let’s jump in!

_______

LINKS:
LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
Website: https://www.sella.io/

Connect:


Listen to other episodes of Reimagining Healthcare


Connect with Yianni Serpanos on LinkedIn


Follow HealthTechX on LinkedIn

Today I’m speaking with Peter Caddick, Founder &amp; CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.
Intro Part B:
Last episode, Peter explained what an Activity Based Marketing service agency was and how that was reimagining marketing agency engagement supporting B2B businesses. In this episode we extend the discussion into branding, strategy, referrals, key channels and alignments and what healthcare businesses should be doing to respond to the rapidly approaching future of marketing.
Let’s jump in!
_______
LINKS:
<ul>
<li>LinkedIn: <a href="https://www.linkedin.com/in/petercaddick/?originalSubdomain=au">https://www.linkedin.com/in/petercaddick/?originalSubdomain=au</a></li>
<li>Website: <a href="https://www.sella.io/">https://www.sella.io/</a></li>
</ul>
Connect:
<ul data-indent-level="1">
<li>
<a href="https://healthtechx.com.au/podcasts/" data-renderer-mark="true">Listen to other episodes of Reimagining Healthcare</a>
</li>
<li>
<a href="https://www.linkedin.com/in/yianni-serpanos/" data-renderer-mark="true">Connect with Yianni Serpanos on LinkedIn</a>
</li>
<li>
<a href="https://www.linkedin.com/company/healthtechx" data-renderer-mark="true">Follow HealthTechX on LinkedIn</a>
</li>
</ul>

The flight to quality & modern healthcare marketing practices - Peter Caddick (sella.io)

Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses.

Last episode, Ethan spoke to me about, the typical problems associated with obtaining funds traditionally within your business versus Fundabl’s approach, this episode we cover more nuanced examples and use cases where Fundabl provides significant business advantages at any stage of the lifecycle of your business.

Let’s jump in!

LINKS:
LinkedIn: https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/
Website: https://www.fundabl.com/

Connect:


Listen to other episodes of Reimagining Healthcare


Connect with Yianni Serpanos on LinkedIn


Follow HealthTechX on LinkedIn

Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses.
Last episode, Ethan spoke to me about, the typical problems associated with obtaining funds traditionally within your business versus Fundabl’s approach, this episode we cover more nuanced examples and use cases where Fundabl provides significant business advantages at any stage of the lifecycle of your business.
Let’s jump in!
LINKS:
<ul>
<li>LinkedIn: <a href="https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/">https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/</a></li>
<li>Website: <a href="https://www.fundabl.com/">https://www.fundabl.com/</a></li>
</ul>
Connect:
<ul data-indent-level="1">
<li>
<a href="https://healthtechx.com.au/podcasts/" data-renderer-mark="true">Listen to other episodes of Reimagining Healthcare</a>
</li>
<li>
<a href="https://www.linkedin.com/in/yianni-serpanos/" data-renderer-mark="true">Connect with Yianni Serpanos on LinkedIn</a>
</li>
<li>
<a href="https://www.linkedin.com/company/healthtechx" data-renderer-mark="true">Follow HealthTechX on LinkedIn</a>
</li>
</ul>

Non dilutive funding options for health businesses - Ethan Singer (Fundabl)

Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses.

In this first part of the interview, Ethan talks us through what Fundabl is and why it was founded. We look at the types of problems and opportunities that having fast access to funding can address…and the differences between traditional funding options versus Fundabl’s quick fix & responsive approach to funding businesses in healthcare and healthtech.

Let’s jump in!

_______

Next episode, we pick up the discussion with Ethan and move the discussion further into use cases for funding, particularly within healthcare, beyond what you might typically think funding is needed for as well as unpacking the options between raising capital versus Fundable, and it’s impact on dilution of equity within your business.

Speak to you then! 

LINKS:
LinkedIn: https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/
Website: https://www.fundabl.com/

Connect:


Listen to other episodes of Reimagining Healthcare


Connect with Yianni Serpanos on LinkedIn


Follow HealthTechX on LinkedIn

Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses.
In this first part of the interview, Ethan talks us through what Fundabl is and why it was founded. We look at the types of problems and opportunities that having fast access to funding can address…and the differences between traditional funding options versus Fundabl’s quick fix &amp; responsive approach to funding businesses in healthcare and healthtech.
Let’s jump in!
_______
Next episode, we pick up the discussion with Ethan and move the discussion further into use cases for funding, particularly within healthcare, beyond what you might typically think funding is needed for as well as unpacking the options between raising capital versus Fundable, and it’s impact on dilution of equity within your business.
Speak to you then! 
LINKS:
<ul>
<li>LinkedIn: <a href="https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/">https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/</a></li>
<li>Website: <a href="https://www.fundabl.com/">https://www.fundabl.com/</a></li>
</ul>
Connect:
<ul data-indent-level="1">
<li>
<a href="https://healthtechx.com.au/podcasts/" data-renderer-mark="true">Listen to other episodes of Reimagining Healthcare</a>
</li>
<li>
<a href="https://www.linkedin.com/in/yianni-serpanos/" data-renderer-mark="true">Connect with Yianni Serpanos on LinkedIn</a>
</li>
<li>
<a href="https://www.linkedin.com/company/healthtechx" data-renderer-mark="true">Follow HealthTechX on LinkedIn</a>
</li>
</ul>

Activity Based Marketing in Healthcare - Peter Caddick (sella.io)

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