In this Timeout, Dwyane and Bob are joined by Dorell Wright and Jaysson Pena to talk about ACE Members Only, the golf and lifestyle brand Dwyane and Dorell built from a shared love of the game. The group discusses how a friendship that spans more than 20 years evolved into a business, the vision behind creating an exclusive golf community, and experiences ranging from Masters week to the Ryder Cup-style Ace Cup at Pebble Beach.

They also dive into ACE’s partnerships with brands like Malbon and CAN, the importance of making golf more accessible, and how the Wade Family Foundation and Wright Legacy Foundation are helping introduce more young people to the sport. Along the way, Dwyane shares why golf has become such a meaningful part of his life and how the lessons it teaches extend far beyond the course.

Music Credit: Khari Mateen.

What We Discussed: 

• 00:00 The Origin of ACE and the Importance of Giving Back
• 01:10 Introducing Jaysson Pena and the ACE Movement
• 02:53 Banter over Dorell’s Custom Vessel Golf Bag
• 04:15 Dwyane and Dorell’s Introduction to Golf
• 08:39 Describing the Mission of the ACE Brand
• 11:30 Merging Fashion and Lifestyle into Golf
• 18:29 A 20-Year Friendship Turned Business Partnership
• 27:00 Building the ACE Community and Leveraging VIP Access
• 36:12 Experiencing The Masters and the Evolution of Golf Culture
• 41:58 Partnering with Malbon
• 52:47 Pebble Beach, The Ace Cup, and Exclusive Membership
• 01:02:28 Integrating Aligned Brand Partners
• 01:05:00 Utilizing Foundations and Showing Up for the Youth
• 01:09:54 Advice to Youth: How Golf Mirrors Life
• 01:16:55 The ACE Members Only Elevator Pitch