On this episode of Building Billions, I am diving into the raw reality of how labels are created. I am constantly labeled as the trophy wife and more times than not my experience is questioned. If any of you have ever experienced being falsely labeled by others this episode is for you! 



I'd love to know what you thought! Don't forget to leave review. I'll be launching more episodes this upcoming week. 

On this episode of Building Billions, I am diving into the raw reality of how labels are created. I am constantly labeled as the trophy wife and more times than not my experience is questioned. If any of you have ever experienced being falsely labeled by others this episode is for you! 
 
I'd love to know what you thought! Don't forget to leave review. I'll be launching more episodes this upcoming week.

​​Welcome to Business &—the podcast for people making it all happen.

Running a successful business takes over your life, but there’s still room for the ‘ands’—the things that keep you sharp, confident, and ahead of the game. Because success isn’t just about what you build—it’s about how you show up.

I’ve helped business owners scale to nine figures, and on this podcast, I’m sharing what’s working—real strategies, data-driven insights, and the inside track on what’s next in business, health, wealth, beauty, and fashion.

If you’re here to grow, scale, and dominate in every room you walk into—you’re in the right place.

It's time to stop dreaming and start doing.

​​Welcome to Business &amp;&mdash;the podcast for people making it all happen.
Running a successful business takes over your life, but there&rsquo;s still room for the &lsquo;ands&rsquo;&mdash;the things that keep you sharp, confident, and ahead of the game. Because success isn&rsquo;t just about what you build&mdash;it&rsquo;s about how you show up.
I&rsquo;ve helped business owners scale to nine figures, and on this podcast, I&rsquo;m sharing what&rsquo;s working&mdash;real strategies, data-driven insights, and the inside track on what&rsquo;s next in business, health, wealth, beauty, and fashion.
If you&rsquo;re here to grow, scale, and dominate in every room you walk into&mdash;you&rsquo;re in the right place.
It's time to stop dreaming and start doing.

Business &... with Natalie Dawson

​​Welcome to Business &—the podcast for people making it all happen.

Running a successful business takes over your life, but there’s still room for the ‘ands’—the things that keep you sharp, confident, and ahead of the game. Because success isn’t just about what you build—it’s about how you show up.

I’ve helped business owners scale to nine figures, and on this podcast, I’m sharing what’s working—real strategies, data-driven insights, and the inside track on what’s next in business, health, wealth, beauty, and fashion.

If you’re here to grow, scale, and dominate in every room you walk into—you’re in the right place.

​​Welcome to Business &amp;&mdash;the podcast for people making it all happen.
Running a successful business takes over your life, but there&rsquo;s still room for the &lsquo;ands&rsquo;&mdash;the things that keep you sharp, confident, and ahead of the game. Because success isn&rsquo;t just about what you build&mdash;it&rsquo;s about how you show up.
I&rsquo;ve helped business owners scale to nine figures, and on this podcast, I&rsquo;m sharing what&rsquo;s working&mdash;real strategies, data-driven insights, and the inside track on what&rsquo;s next in business, health, wealth, beauty, and fashion.
If you&rsquo;re here to grow, scale, and dominate in every room you walk into&mdash;you&rsquo;re in the right place.

Building Billions: Behind the Scenes

Business &...

Business &... with Natalie Dawson 

EP 91 | Overcoming Labels: They can make you or break you

https://api.omny.fm/orgs/a4ece68e-b4a1-42ab-92b3-a9de003cb339/clips/ecc6979e-c2db-472c-a196-afc90147721a/transcript

In this episode, I break down six structural and human traps I’ve seen quietly kill businesses after studying over a thousand of them…and the fixes that prevent failure. First, I explain how founders become trapped by control because they never replace themselves in the roles they actually perform, and I share a method for documenting functions, setting targets, and hiring to duplicate yourself. Next, I cover hiring based on pressure instead of fit, why ignoring interview red flags destroys teams, and the standard I use after interviewing over 1,000 people and building a 350-person organization. I then outline how scaling fails without clear ownership of roles, responsibilities, and core metrics across marketing, sales, accounting, and fulfillment. I also warn against adding complexity and distractions after hitting $1M, show why numbers reveal the real problem you should solve, and explain why culture (built through expectations, onboarding, incentives, and coaching) determines whether you can scale past $10M.

In this episode, I break down six structural and human traps I&rsquo;ve seen quietly kill businesses after studying over a thousand of them&hellip;and the fixes that prevent failure. First, I explain how founders become trapped by control because they never replace themselves in the roles they actually perform, and I share a method for documenting functions, setting targets, and hiring to duplicate yourself. Next, I cover hiring based on pressure instead of fit, why ignoring interview red flags destroys teams, and the standard I use after interviewing over 1,000 people and building a 350-person organization. I then outline how scaling fails without clear ownership of roles, responsibilities, and core metrics across marketing, sales, accounting, and fulfillment. I also warn against adding complexity and distractions after hitting $1M, show why numbers reveal the real problem you should solve, and explain why culture (built through expectations, onboarding, incentives, and coaching) determines whether you can scale past $10M.

Business is Hard Until You Design it Like This

https://api.omny.fm/orgs/a4ece68e-b4a1-42ab-92b3-a9de003cb339/clips/8398980d-47d8-44b0-823a-b42e011e28be/transcript

In this episode, I break down why anxiety around money doesn’t mean you’re bad with it—it often comes from an inherited belief system—and I share the steps I’ve seen top entrepreneurs use to rewire how they think about wealth. I start by identifying your “money story” from childhood and how scarcity scripts shape decisions, then explain why treating money like a scorecard leads to comparison-driven, emotional choices. I explain how to shift from scarcity to strategic abundance by asking whether decisions are fear-based or strategy-based, and how to treat money as a tool with a job rather than a reward (including the impact of mental accounting). I argue the highest ROI is investing in your own skills and network, and close with building automated financial systems—like recurring investing and dollar-cost averaging—so progress doesn’t depend on daily willpower.

In this episode, I break down why anxiety around money doesn&rsquo;t mean you&rsquo;re bad with it&mdash;it often comes from an inherited belief system&mdash;and I share the steps I&rsquo;ve seen top entrepreneurs use to rewire how they think about wealth. I start by identifying your &ldquo;money story&rdquo; from childhood and how scarcity scripts shape decisions, then explain why treating money like a scorecard leads to comparison-driven, emotional choices. I explain how to shift from scarcity to strategic abundance by asking whether decisions are fear-based or strategy-based, and how to treat money as a tool with a job rather than a reward (including the impact of mental accounting). I argue the highest ROI is investing in your own skills and network, and close with building automated financial systems&mdash;like recurring investing and dollar-cost averaging&mdash;so progress doesn&rsquo;t depend on daily willpower.

How To Think About Money Like The Top 1%

https://api.omny.fm/orgs/a4ece68e-b4a1-42ab-92b3-a9de003cb339/clips/553d1984-7bdc-4e20-8971-b426015eac2a/transcript

In this episode, I lay out a 90-day plan built on seven strategies to scale any business without burnout. I start by identifying the real growth constraint—leads, conversions, capacity, talent, or cash—using the last 90 days of data so you stop wasting money on the wrong problem. Next, I focus on fixing margins before scaling by auditing true profitability per offer, restructuring pricing, and eliminating money-losing products. Then I show how to make your offer undeniable through better packaging, risk reversal, clearer ROI, improved terms, and optimizing for customer lifetime value. I cover removing yourself as the bottleneck by documenting revenue-driving processes, implementing SOPs, and using AI for repeatable work. Finally, I explain how to hire with clear scorecards and KPIs, install accountability rhythms with measurable metrics, and evaluate what worked so you can cut distractions and double down, then reassess constraints every 90 days.

In this episode, I lay out a 90-day plan built on seven strategies to scale any business without burnout. I start by identifying the real growth constraint&mdash;leads, conversions, capacity, talent, or cash&mdash;using the last 90 days of data so you stop wasting money on the wrong problem. Next, I focus on fixing margins before scaling by auditing true profitability per offer, restructuring pricing, and eliminating money-losing products. Then I show how to make your offer undeniable through better packaging, risk reversal, clearer ROI, improved terms, and optimizing for customer lifetime value. I cover removing yourself as the bottleneck by documenting revenue-driving processes, implementing SOPs, and using AI for repeatable work. Finally, I explain how to hire with clear scorecards and KPIs, install accountability rhythms with measurable metrics, and evaluate what worked so you can cut distractions and double down, then reassess constraints every 90 days.

7 Strategies Every Business Should Implement in the Next 90 Days

https://api.omny.fm/orgs/a4ece68e-b4a1-42ab-92b3-a9de003cb339/clips/c41ceb73-a973-44a9-8e89-b42100000058/transcript

EP 91 | Overcoming Labels: They can make you or break you

Building Billions: Behind the Scenes

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Business &... with Natalie Dawson

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